Ottawa Fury FC Unleashes New Partnership With The Aspire Group

May 23, 2016

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The Aspire Group, the global leader in sport & entertainment revenue enhancement, today announced a partnership with Ottawa Fury FC of the North American Soccer League to raise awareness of the entertainment Fury delivers and help drive ticket sales.  Aspire’s National Sales Center will provide three dedicated staff over an eight-week period to speak with Ottawa area residents about the Fury game day experience at TD Place, the caliber of play and the value delivered by Fury’s affordable ticket prices.

“The Aspire Group is a global leader in communicating value to the marketplace and delivering fans to the stands,” said John Mathers, VP Ticketing and Marketing for Fury FC’s parent company the Ottawa Sports and Entertainment Group.  “Fury FC is great story and I’m confident The Aspire Group will tell it with passion and deliver results.”

“It’s an honour to partner with Fury FC on their awareness and ticketing efforts this season,” said Darren Arnold, Senior Director of the National Sales Center in Atlanta, Georgia.  “It is clear that there is a passionate fan base that is hungry for professional soccer in Ottawa/Gatineau and our goal is to inform those fans that Fury plays a tremendous game and delivers a world-class fan experience at every match.”

The Aspire Group has already worked with over 70 professional and amateur sports teams and leagues around the world including major Canadian brands such as the Canadian Football League, the Toronto Argonauts, Ottawa 67’s and the Vancouver Giants.  Mr. Arnold, who was previously based in Ottawa, will personally oversee Aspire’s dedicated Fury FC partnership team from its global headquarters in Atlanta.

For inquiries or further questions, please contact A.J. Smith at

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sports business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with more than 60 collegiate properties in the USA and over 100 more sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top 10 Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales and Client Services” award for the second time. For more information, please visit

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