National Collegiate Athletic Association and The Aspire Group Continue Partnership with Three-Year Extension
September 18, 2013
The National Collegiate Athletic Association® (NCAA) has renewed its partnership with The Aspire Group to continue selling championship ticket packages for select NCAA championships.
The NCAA Fan Relationship Management Center (FRMC) will continue to operate remotely out of the National Sales Center in Atlanta, GA and consist of 10 sales consultants, managed by Alicia Deedy. Deedy oversaw the 2012-13 campaign which sold championship ticket packages for five NCAA championships
“The Aspire Group has continued to support us in our goal to provide our fans with the best customer service experience possible these past two years. The Aspire Group’s performance made the decision to renew and extend the partnership extremely easy, as it consistently surpassed expectations” stated Josh Logan, Director of Ticketing and Marketing for NCAA championships.
The Aspire Group is now entering its third year selling NCAA championships, and the main focus of the FRMC will be on individual and group ticket sales, encouraging the fans to “Experience It Live.” Aspire will utilize its Intelligent Marketing approach that revolves around highly targeted email and text campaigns followed by a rapid phone call response to interest shown in the tournaments. Aspire uniquely brings cutting-edge ticketing technology to the NCAA, coupled with a personal touch.
“The NCAA has been an exceptional partner in The Aspire Group family,” said Bill Fagan, senior vice president and general manager of fan relationship management with the Aspire Group. “We have enjoyed providing this personal touch to more than 100,000 fans of NCAA championship events across America. The NCAA is a fantastic partner and we look forward to building on our first two years of growth for many more years to come.”
The Aspire Group has sold championship ticket packages for the following championships to date: FCS Football Championship, Women’s Volleyball, Men’s Basketball Regional events, Women’s Basketball Final Four®, Men’s Lacrosse Championships and the Women’s College Softball World Series®, and this year will add sales for regionals leading to the Men’s Frozen Four® in ice hockey.
About The Aspire Group
The Aspire Group is the global leader in Outsourced Ticket Marketing, Sales and Service for the Sport and Entertainment Industry operating 25 Centers in five countries on three continents. Founded by Dr. Bernie Mullin, The Aspire Group partners with its clients to maximize revenue, people and organizational performance, providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in numerous locations in the United States, Canada and the United Kingdom.
For more information, visit www.theaspiregroupinc.com and follow @theaspire_group on Twitter.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.