Morgan State Selects Aspire for Sponsorship and Ticket Sales

May 20, 2021

Share This:

ATLANTA, GA – Morgan State University Athletics and The Aspire Group (Aspire) have announced a multi-year partnership in which Aspire will be responsible for all Morgan State’s athletic ticket and sponsorship sales, and increasing donations for the Morgan Bear Club. This is Aspire’s third partnership to include or add sponsorship sales responsibilities and first to do so in college athletics. This is also Aspire’s fifth new partnership in 2021.

“We are delighted to begin our new partnership with Aspire,” said Dr. Edward Scott, Vice President and Director of Athletics for Morgan State. “This partnership aligns with the vision for the future of Morgan Athletics and provides strategic support to build on the unprecedented success of our department, over these past four years.  Aspire’s track record in revenue generation, coupled with their understanding of Morgan’s history and tradition makes them the right partner to manage our ticketing and sponsorship inventory.”

“Leona Marketing Group provided outstanding guidance and counsel as we went through the process of finding the right strategic partnership in the areas of ticketing and sponsorships,” continued Scott. “Dan Gale and Brett Jones utilized a thorough and inclusive approach that enabled us to customize an agreement that best aligned the current and future goals of Morgan Athletics.”

In reference to the partnership, Aspire CEO, Bill Fagan stated, “We are thrilled to partner with Morgan Athletics. This partnership will be rooted in building personal relationships on the ground with Morgan State Bears fans and sponsors. The opportunity to work with Dr. Edward Scott, Lydell Sargeant and their passionate leadership team is energizing. The Morgan Bears have experienced tremendous growth and success in recent years. We look forward to leading the revenue generation efforts for the Bears in the areas of both ticketing and sponsorships.”

The Aspire Group is excited to begin its work with Morgan State, a historically black research university and their second partner within the Mid-Eastern Athletic Conference (MEAC). Aspire also has a long-standing relationship supporting the Honda Battle of the Bands, an annual marching band exhibition showcasing bands from historically black colleges and universities, many of which represent the MEAC. For the January 2020 event, Aspire marketing and sales campaigns drove nearly $500K in revenue for the Honda Battle of the Bands.

About Morgan State Athletics

Founded in 1867, Morgan State University sponsors 14 varsity sports and competes in NCAA’s Division I as a member of the Mid-Eastern Athletic Conference. As Maryland’s Preeminent Public Urban Research University, and the only university to have its entire campus designated as a National Treasure by the National Trust for Historic Preservation, Morgan serves a multiethnic and multiracial student body and seeks to ensure that the doors of higher education are opened as wide as possible to as many as possible.

For more information about Morgan State University, visit or their main athletics page.

About The Aspire Group

The Aspire Group is an award-winning sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 12 years, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services, sales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on twitter @theaspire_group

For inquiries, contact A.J. Smith at 404-389-9100 or

Leave a comment