Metro Atlantic Athletic Conference Partners With The Aspire Group

October 29, 2015

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The Metro Atlantic Athletic Conference (MAAC) is teaming up with The Aspire Group, the global leader in athletic ticket revenue enhancement, to boost athletic ticketing efforts and deliver the highest quality in customer service to MAAC fans.

“The MAAC is excited to enter into a partnership with The Aspire Group to sell group tickets for its championships,” noted MAAC Commissioner Rich Ensor. “It is particularly important with the basketball championships at the Times Union Center to improve the end zone optics for the men’s and women’s, particularly the Monday night men’s championship game which this year is being telecast at 7 pm on ESPN. The TUC and Siena College recently announced a sales agreement, and as other MAAC schools including Canisius College enter into similar agreements it allows the league to aggressively provide group sales entry prices to fans of sports like volleyball and lacrosse which is part of the conference’s long term strategic plan objectives. Piggy backing school and conference efforts on group sales is an effective way to provide fans with regular season and post season opportunities to attend games.”

The MAAC and Aspire will work on ticket sales for the upcoming MAAC Volleyball Championships at Siena College from November 20-22 as well as the MAAC Swimming and Diving Championships at Erie Community College from February 10-13. The MAAC and Aspire will work together to develop a comprehensive ticket marketing, sales and service plan.

“We are excited to work with the Metro Atlantic Athletic Conference by utilizing our Siena FRMC operation to support MAAC championship events,” stated Bill Fagan, SVP & GM of Fan Relationship Management for The Aspire Group. “The students competing in these athletic championship events should be recognized for their dedication throughout the season. Our role is to help fill the stands with enthusiastic fan support. Aspire has successfully supported ticket sales and service support for collegiate athletic championship events across the NCAA and we look forward to bringing this expertise to the MAAC Conference this year.”

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing all revenue streams while building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic business consulting and research; outsourced services; and implementation support in all facets of sport business and investment optimization. Aspire has become the global leader in outsourced revenue enhancement with over 40 collegiate properties in the USA and over 100 additional sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value. In 2015, The Aspire Group was ranked by Forbes as one of the “Top Ten Best Places To Work For In Sports” and nominated by Sports Business Journal for a “Best In Property Consulting, Sales And Client Services” award for the second time. For more information, please visit

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