Maryland Athletics Signs 5-Year Extension with The Aspire Group as University Prepares to Join Big Ten Conference
September 6, 2013
The Aspire Group and the University of Maryland have agreed to extend their partnership for an additional five years through 2018. The agreement began in May 2011 when Aspire became the official ticket marketing, sales and service partner for Maryland Athletics. In just over two years of operation, the Maryland Fan Relationship Management Center (FRMC) has produced over $3 million in revenue, $2.1 million being new ticket revenue for Maryland Athletics.
“I am pleased with the Aspire partnership as their performance has exceeded expectations. We are excited about the future as the fan base for Maryland Athletics continues to show significant and steady growth,” Kevin Anderson, Director of Athletics at the University of Maryland, said. “Neil Hofman (Aspire FRMC Manager) and the entire Aspire team have been a great resource and I know our partnership will continue to provide support for Maryland Athletics during the transition to the Big Ten Conference.”
The new agreement outlines growth strategies for the partnership along with the addition of premium seating to their menu of ticket options for football and men’s basketball.
“I’m exceptionally proud of what Neil Hofman and the entire FRMC team at Maryland have accomplished over the past two years”, said Aspire CEO Bernie Mullin. “This extension reflects the quality of the partnership that has been achieved between Maryland and Aspire. I’m particularly proud to see the continued commitment Maryland Athletics has shown to support and serve their great fans. Our entire Aspire staff is excited for big things on the horizon for Maryland in the Big Ten.”
About The Aspire Group
The Aspire Group is a global sports and entertainment firm formed in 2008 by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada and the United Kingdom.
For more information visit www.theaspiregroupinc.com and follow @theaspire_group on Twitter.