National Sales Center

The 2022 MAAC Basketball Championships Team Up with Aspire

October 20, 2021

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ATLANTA, GA – The Metro Atlantic Athletic Conference (MAAC) and The Aspire Group (Aspire) have announced a ticket sales and service partnership to support the conference’s 2022 Men’s and Women’s Basketball Championships. The sales campaign will operate out of Aspire’s National Sales Center (NSC) in Atlanta, GA, which has generated more than $14M in revenue for 60 professional and collegiate partners. Aspire’s marketing and data insights departments will assist in the campaign by providing lead generation and digital prequalification email campaigns, with a focus on group sales to K-12 schools in the Mid-Atlantic region.

“The MAAC will benefit greatly from its partnership with Aspire as the conference returns to Atlantic City for its 2022 Hercules Tires Men’s and Women’s Basketball Championships this coming March,” notes Rich Ensor, MAAC Commissioner. “As an industry leader in ticket sales strategies, the MAAC looks for the Aspire team to energize the MAAC’s group ticket operations in the post-COVID pandemic environment. The MAAC has a great product to sell, athletes who achieve on the court and in the classroom, and we want to engage a wider audience to attend the championships and enjoy MAAC basketball as teams compete for bids to NCAA March Madness.”

“Once again, we look forward to hosting the MAAC Men’s and Women’s Basketball Championships,” said Spectra’s Jim McDonald, General Manager of Jim Whelan Boardwalk Hall. “We are excited to partner with The Aspire Group as we prepare for the 2022 tournament.” 

“We are honored to represent the MAAC and welcome fans back to the Women’s and Men’s Basketball championships in 2022. Partnering with the Jim Whelan Boardwalk Hall leadership team and the MAAC member institutions will enable us to invite many groups out to experience championship basketball and everything Atlantic City has to offer,” stated Bill Fagan, CEO of The Aspire Group.

Aspire has supported the MAAC’s Volleyball, Swimming, and Diving championships in the past and will play a vital role in bringing fans to the MAAC Basketball championships at the historic Jim Whelan Boardwalk Hall in Atlantic City, New Jersey.

About The MAAC Basketball Championships

The Metro Atlantic Athletic Conference’s 2022 Men’s and Women’s Basketball Championships will be hosted from March 8th-12th at the Jim Whelan Boardwalk Hall in Atlantic City, NJ. Monmouth University and Rider University are co-hosts of the event, where all eleven of the conference’s member institutions will compete for the women’s and men’s titles. To learn more about the MAAC Basketball Championships, or to purchase tickets, visit the tournament website here or email

Jim Whelan Boardwalk Hall is owned and funded by the New Jersey Casino Reinvestment Development Authority (CRDA). Spectra provides both Venue Management and Food Services & Hospitality to Jim Whelan Boardwalk Hall.

About Spectra

Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more here.

About Casino Reinvestment Development Authority (CRDA)

The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents since 1984. Under the 2011 Tourism District Act, the Authority’s mission evolved from statewide projects to becoming the state’s key economic development agency for Atlantic City. CRDA’s expanded responsibilities now include land use regulation, tourism marketing and clean and safe initiatives. The CRDA also oversees Historic Boardwalk Hall (the leading entertainment venue of its size in the country) and the Atlantic City Convention Center. In total, CRDA has invested nearly $2 billion in more than 400 projects statewide, of which $1.8 billion has been invested in Atlantic City, spurring business investments and expansions, and creating permanent jobs in the process. For more information about CRDA and our projects, visit, and follow us on Facebook and Twitter.

To receive destination photos and videos, media may visit here for dozens of assets available for download. For complete Atlantic City tourism information, visit here, and follow us on Facebook, Twitter, Instagram

About The Aspire Group

The Aspire Group is an award-winning sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services, and best-in-industry fan relationship management.

For more information about The Aspire Group visit us here and follow us on Twitter: @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at 404-389-9100 or

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