Loyola Ramblers Partner with The Aspire Group
May 24, 2021
ATLANTA, GA – The Aspire Sport Marketing Group (Aspire) and Loyola University Chicago are pleased to announce a remote sales partnership. The Aspire Group will be responsible for driving new season ticket sales for Loyola’s men’s basketball team and will utilize its National Sales Center (NSC) in Atlanta, GA, to execute the remote campaign. The strategy and operations of the NSC are led by Kyne Sheehy.
Aspire has a history of maximizing partner revenue through remote support by way of flexible staffing, seamless integration, and the incorporation of data analytics. Throughout the pandemic, remote staff sold nearly 11,000 tickets and $320K in revenue across 3 Aspire properties: The University of Texas at El Paso, The University of Northern Iowa, and South Dakota State University. Aspire’s NSC was founded in 2012 and has since generated over $12.5 million in ticket revenue across 22 partners. In addition to college athletic departments, the NSC regularly partners with professional leagues and teams as well as special events, such as the NFL Pro Bowl, the US Open, Penn Relays, and Honda Battle of the Bands.
“We are excited to partner with The Aspire Group, a proven leader in the industry, to elevate our service to Rambler fans,” stated Loyola Director of Athletics, Steve Watson. “The last few years have been some of the most memorable in Loyola Athletics history and this unique partnership will allow us to expand our reach and further cultivate Rambler fans in one of the greatest sports cities in the country.”
“Coming off another historic NCAA Men’s Basketball Tournament run, there are more eyeballs on the Ramblers than ever. We look forward to building on this momentum and packing the stands for the 2021-22 season and beyond,” said Bill Fagan, Aspire Chief Executive Officer.
Aspire’s sales team will bring a combined 12 years of ticket sales and service experience to this partnership. Loyola Chicago is Aspire’s 4th partner in the Missouri Valley Conference.
About Loyola University Chicago
Loyola University Chicago is a private Jesuit research university located in Chicago, Illinois. The Ramblers sponsor 15 varsity NCAA Division I teams that mostly compete in the Missouri Valley Conference. Loyola won the 1963 NCAA men’s basketball championship and remains the only school from the state of Illinois to do so. The Ramblers’ men’s basketball team gained national publicity again in 2018, when they reached the Final Four as an 11-seed alongside their team chaplain, then 98-year-old nun, Sister Jean. The Ramblers are also two-time (2014, 2015) NCAA champions in men’s volleyball.
About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.
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