Liberty becomes first University to implement outsourced licensed ticketing model

June 1, 2017

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(ATLANTA, GA) – The Aspire Sport Marketing Group and Liberty University announced a partnership for the first outsourced licensed ticketing model in collegiate athletics. The partnership will include access to all Aspire Fan Relationship Management “Next-Practices” systems, sales and service training, and the full suite of strategic consulting & research (SC&R) services.

“As Liberty Athletics continues its expansion and upward trajectory in college athletics, we are excited to create a cutting-edge partnership with Aspire,” said Ian McCaw, Liberty University Director of Athletics. “This model will equip our ticket sales team with the expertise and strategic guidance from the industry-leader in ticket solutions and best serve Flames Nation.”

Aspire’s SC&R team kicked off the partnership with a situational analysis and an on-site organizational review to identify challenges and opportunities for Liberty Athletics, as well as in-depth fan surveying to understand Flame fans and their relationship with Athletics. The SC&R team will also provide Liberty with on-going strategic guidance to evolve their fan engagement and revenue generation practices including Aspire’s proprietary Yield Management approach to ticket pricing & packaging.

“Aspire is thrilled to launch this innovative partnership with Liberty,” said Bill Fagan, Chief Operating Officer. “This model equips Liberty with Aspire’s industry-leading systems and “Next-Practices” across 32 FRMCs to bring their ticketing operation to the next level. This partnership positions Liberty to best serve their fans of today and tomorrow as football transitions from FCS to FBS.”

Aspire has a similar licensed retainer model agreement in professional sports with the National Rugby League in Australia. Liberty is Aspire’s 13th partner added in 2017. In 2016, Aspire added 32 new partners to its portfolio of over 200 professional and collegiate properties, generating over $200 million in ticket and related donation revenue.


About Liberty Athletics

Liberty University is an accredited evangelical liberal arts institution with 16 colleges and schools, including a law school, medical school and school of divinity. With more than 500 programs of study from the certificate to the doctoral level, Liberty equips students with both classroom theory and practical experience, effectively preparing them to enter a competitive job market.

Liberty University is the largest private, nonprofit university in the nation, the largest university in Virginia, and the largest Christian university in the world. Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges and has more than 15,000 residential students and more than 94,000 students enrolled in online programs. A pioneer in distance education since 1985, Liberty provides exceptional resources to online students, including an online library, the Online Writing Center, a partnership with, Online Student Life, and knowledgeable and accessible academic advisors.

Liberty University is nestled in the foothills of the beautiful Blue Ridge Mountains in Lynchburg, Va. The university is located on the south bank of the historic James River, in a region rich in history, culture, and outdoor recreational opportunities.

Liberty University’s athletics programs have competed at the NCAA Division I level since 1988 and have been a successful member of the Big South Conference since 1991. Liberty has claimed the Big South’s Sasser Cup trophy (awarded annually to the top athletics program in the Big South) a league-best 12 times and has captured more than 140 conference titles. Liberty’s football program, an eight-time conference champion and 2014 NCAA FCS Playoff participate, will begin a two-year reclassification process with the NCAA in 2017 and will compete as an FBS independent program in 2018.

Liberty University is committed to academic excellence and to Training Champions for Christ as affirmed by our mission and doctrinal statements.


About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 200 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact:
A.J. Smith: 404-389-9100 or


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