Movers & Shakers

Aspire Bolsters Business Development with Promotion of Kronander

March 16, 2022

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ATLANTA, GA – The Aspire Sport Marketing Group has promoted Joe Kronander to Director of Client Development. He will assist Senior Vice President of Client Development, A.J. Smith, in acquiring new partners and growing scope of work across Aspire’s Fan Relationship Management, Strategy, Data Insights, Marketing, and Training verticals. Joe joins a surging business development team that added 22 new partners within collegiate athletics and 7 professional sports leagues in 2021.

Joe joined The Aspire Group in 2014 and has served as Regional Director of Fan Relationship Management (FRMC) at Purdue University for the past four years. During this time with the Boilermakers, Joe oversaw multiple internal leadership promotions, guided his team to more than $14M in ticket revenue generation, and facilitated $2.7M in donations using a uniquely collaborative approach.

“BOOM! I’m excited to have Joe Kronander join Aspire’s A-Team and support our business development initiatives. He has an extensive history of producing record results for his partners while displaying tremendous leadership. His network within collegiate athletics and professional sports will be a key driver of continued record growth for Aspire in 2022 and beyond.”

– A.J. Smith, Senior Vice President of Client Development

Prior to his role at Purdue, Joe was the Director of Sales and Service at Aspire’s Army West Point FRMC, where he developed and implemented sales campaigns and strategies. He also assisted in creating the pricing structure for all ticketed Army sporting events.

Joe has been in the sports industry for over 14 years. Before joining Aspire, he was the Director of Ticket Sales for the Albany Devils, an AHL franchise that is now the Utica Comets. Joe managed the Devils’ ticket and sponsorship sales while also recruiting, hiring, and training the sales team.

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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