Ivy League partners with Aspire for 2018 Men’s and Women’s Basketball Tournaments

November 2, 2017

Share This:

ATLANTA – With an eye towards enhancing an already exciting event, The Ivy League has partnered with The Aspire ivy leagueSport Marketing Group to provide ticket packaging and pricing recommendations as well as ticket sales support for the 2018 Men’s and Women’s Basketball Tournaments, March 10-11 at the Palestra in Philadelphia.

“We want to build upon the strong foundation set by the inaugural Ivy League Basketball Tournaments,” said Executive Director Robin Harris. “Partnering with the nationally-respected team at Aspire will help us bring in even larger crowds to enrich the Ivy Madness atmosphere and student-athlete experience.”

“The Ivy League represents a rich tradition of authenticity, competitiveness and success which fit well with our core values at Aspire,” said Bill Duffy, Chief Executive Officer at The Aspire Group. “As a former student-athlete at Princeton University, I couldn’t be more excited to partner with The Ivy League and foster that tradition.”

Using data from the 2017 tournaments, Aspire will provide the Ivy League with a ticketing structure and pricing, along with a ticket marketing, sales and service calendar, ticket packages, and pricing recommendations. Aspire will also assist the Ivy League in reaching out to local Philadelphia youth groups, fans and alumni to give them the opportunity to be a part of the Ivy Madness experience.

The Aspire National Sales Center in Atlanta will be supporting the ticket sales for the upcoming tournaments. Aspire has generated over $7.4 million in revenue and helped 58 partners in remote sales support, including multiple Ivy League institutions. The NSC is currently selling for the NFL Pro Bowl, Honda Battle of the Bands and the University of Richmond.


About the Ivy League
The Ivy League is the most diverse intercollegiate conference in the country with more than 8,000 student-athletes competing each year. Sponsoring conference championships in 33 men’s and women’s sports and averaging more than 35 varsity teams at each school, the Ivy League provides more intercollegiate athletic opportunities per school than any other conference in the country. All eight Ivy schools are among the top 20 of NCAA Division I schools in number of sports offered for both men and women and enjoy regular competitive success at the highest championship levels of NCAA Division I athletics.

The League’s schools — Brown, Columbia, Cornell, Dartmouth, Harvard, Penn, Princeton and Yale — share a rich history of success and influence in college athletics, dating back to the origins of intercollegiate competition. Ivy League institutions have won 287 team national championships and 579 individual national championships since intercollegiate competition began. The Ivy League conference was formally established in 1954, based on the mutual agreement that intercollegiate athletics competition should be “kept in harmony with the essential educational purposes of the institution.” For more information, please visit

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in driving revenues, attendance and fan engagement through industry-leading ticket marketing, sales & customer service. Aspire created the outsourced ticketing niche, revolutionizing Intercollegiate Athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 200 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404.389.9100 or

Leave a comment