Harvard Athletics signs multi-year renewal with Aspire

May 1, 2018

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ATLANTA, GA – The Aspire Sport Marketing Group announced today a multi-year extension with the Harvard Department of Athletics for its outsourced ticket sales contract that began in July 2015.

Aspire’s on-campus Fan Relationship Management Center (FRMC) is managed by John Rivers and responsible for outbound new sales for all Crimson’s ticketed sports.

“We are pleased and excited to continue our relationship with The Aspire Group,” stated Nick Majocha, Assistant Athletic Director for Harvard Athletics. “Aspire’s goals and initiatives are aimed at helping us broaden our outreach efforts and introducing more fans to Harvard Athletics while providing superior customer service to our dedicated supporters.”

“It’s been a pleasure to work with Harvard Athletics and its administration these past three years,” said Bill Duffy, Chief Executive Officer of The Aspire Group. “Our staff are eager to continue cultivating new Crimson fans and building the community of support for Athletics.”

With the main responsibility of producing new ticket sales, the FRMC has achieved the following since inception:

  • Triple-digit group ticket revenue growth for football (138%), men’s basketball (197%), and men’s hockey (120%).
  • Double to triple-digit growth in group tickets sold for football (254%), men’s basketball (147%), and men’s hockey (80%).
  • Increased football season tickets sold and revenue by 241% and 212%, respectively.
  • Increased men’s hockey season tickets sold and revenue by 433% and 443%, respectively.
  • Increased women’s basketball total revenue by 2281%.
  • Increased women’s hockey total revenue by 172%.
  • Increased single-game tickets sold and revenue across football, men’s basketball and men’s hockey by 297% and 324%, respectively.

“We are very excited to continue our partnership with Harvard Athletics,” said John Rivers, FRMC Manager. “Over the past three years, we’ve seen tremendous growth in group attendance and season tickets. I’m excited about the future and confident that our efforts combined with the administration’s trust will allow us to grow the community and pride within Harvard that we are all looking for.”


About Harvard Athletics

Harvard University fields an athletic program that is the largest and one of the most successful in Division I of the NCAA. With 42 varsity sports and over 1,200 varsity athletes, Harvard is fully committed to a well-rounded athletic program, consisting of club, intramural and recreation opportunities for all students. Athletics at Harvard builds community through the engagement of students, faculty, staff, and alumni, and creates a portal through which neighboring communities can enjoy the Harvard experience. Harvard values the lessons that have long been taught by athletic participation.  In teaching these lessons to its students, Harvard instills habits, which will lead students to better and healthier lives. Harvard Athletics follows the message of its tagline: Academic Integration and Competitive Excellence in Division I Athletics. For more information on Harvard Athletics, please visit 

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, ticketing and partnership services. Aspire created the outsourced ticket sales niche, revolutionizing Intercollegiate Athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 215 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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