Hampton University and Playfly Aspire Announce Comprehensive Partnership

May 23, 2024

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ATLANTA, GA – Hampton University (Hampton) and Playfly Aspire have established a multi-year on-site partnership. Playfly Aspire’s Fan Relationship Management Center (FRMC) will be responsible for selling and servicing tickets for both regular and premium areas of Hampton’s facilities while also selling and activating sponsorships across Hampton Athletics. Playfly Aspire’s award-winning Strategy, Analytics, and Marketing (SAM) team will assist Hampton throughout the partnership with data-driven recommendations around ticket pricing, fan experiences, and marketing campaigns.

Hampton marks the 6th Playfly Aspire partner from theColonial Athletic Association and is Playfly Aspire’s 2nd active HBCU partner, joining Morgan State. Playfly Aspire has long supported historically black colleges and universities, operating as the outbound marketing and sales arm for the Battle of the Bands, an annual HBCU Marching Band showcase, for many years. Hampton participated in both the 2018 and 2020 editions of the showcase.

Anthony D. Henerson, Sr , Hampton University Director of Athletics, expressed excitement about the partnership.

“Teaming up with Playfly Aspire marks a major milestone for Hampton Athletics. Leveraging our combined experience, we are eager to increase ticket sales, corporate sponsor activity, and donor engagement alongside our athletic program’s impact in the community.  I’d like to thank LEONA Marketing for their assistance in brokering this partnership, which will heighten the future of Hampton Athletics.”

Howard Ticker, Playfly Aspire’s Regional Director of Sales and Service, echoed the anticipation for the partnership stating,

“The partnership between Playfly Aspire and Hampton University exemplifies our dedication to providing tailored solutions that optimize revenue streams and foster community engagement through collegiate athletics. We are excited to work alongside Hampton Athletics to deliver Pirates fans with outstanding experiences and sustainable growth.”

About Hampton Athletics

Founded in 1868, Hampton University emphasizes holistic education, focusing on character development. Competing in the NCAA Division I Football Championship Subdivision (FCS) within the Coastal Athletic Association, Hampton sponsors 15 varsity sports. Over the years, the Pirates have appeared in 35 NCAA Tournaments, and numerous CIAA Championships. Additionally, they’ve clinched 3 Division II National Titles, and 5 Black College National Championships. To stay updated on Hampton Athletics, connect with them on social media platforms, Instagram, Twitter, and Facebook, or visit their official website at

About Playfly Aspire  

Playfly Aspire is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.  

For more information about Playfly Aspire, visit follow us on Facebook, Twitter (X), LinkedIn and Instagram for all of the latest news and updates.   

For project and partnership inquiries, contact Joe Kronander at

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