Georgia Tech Reaches $1 Million Dollars in Outsourced Ticket Sales
May 5, 2010
ATLANTA – May 5,2010- Ten months after Georgia Tech hired The Aspire Group to handle ticket sales and service for football and men’s basketball, the Atlanta-based firm has surpassed a million dollars of new revenue for the athletic program. Headed by well-known sports business professionals, Bernie Mullin and Bill Duffy, The Aspire Group attributes its success to unmatched customer service generated by an exclusive “Fan Relationship Management Center” (FRMC).
“Passing this milestone in sales is a direct result of The Aspire Group’s superb customer service. Throughout my entire career in college athletics, I have never received such a positive response from fans regarding their interaction with personal ticket sales consultants and our own ticket office staff. The dedicated ticket sales team is learning from the best in the sports industry, which is clearly evident from the results, ” said Dan Radakovich, Georgia Tech’s Director of Athletics.
The Aspire Group’s Fan Relationship Management Centers offer clients innovative ways to “love their fans.” A custom-built FRMC is a unique tool for maximizing ticket sales revenue and attendance by creating and maintaining relationships with fans through outbound sales and service calls.
“We are delighted with the results we have facilitated for Georgia Tech over the past 10 months, and we look forward to even greater results in the future,” Bill Fagan, General Manager for The Aspire Group, regarding the center’s implementation. “This milestone positions The Aspire Group to further grow our FRMCs to other top college athletic programs.”
By supporting clients with a customized structure and systems, The Aspire Group challenges traditional sales methods and implements innovative solutions for a variety of athletic programs. Building relationships with fans through unsurpassed customer service is the difference that makes the Fan Relationship Management Centers successful.
“We are pleased to have played a part in the tremendous growth in revenue and attendance Georgia Tech has enjoyed over the past year,” says Bernie Mullin, a Principal of The Aspire Group. “Our company’s success is a direct reflection of the support we have received from Georgia Tech, coupled with the expertise of General Manager Bill Fagan and his staff. The positive reaction from Yellow Jacket fans to this personal touch is extremely gratifying. “