FAU Retains The Aspire Group with Contract Extension
November 12, 2013
Florida Atlantic University (FAU) announced today that they have extended their partnership with The Aspire Group for outsourced ticket marketing, sales and services for the eight ticketed varsity sports until June 30, 2015. In addition to operating the highly successful FAU Fan Relationship Management Center (FRMC), which produced just over $1M in ticket and related donation revenues in the first year alone, Aspire has provided valuable strategic consulting and market research services. FAU’s extension is not surprising given that Aspire’s revenue performance was 300% above goal.
“From the beginning of my association with The Aspire Group at The Ohio State University, and then to my transition to Athletic Director of Florida Atlantic University, I have been nothing but impressed by Aspire’s ability to go above and beyond to produce superb results for their partners. This extension is just the beginning of what is ahead for the FAU and Aspire partnership,” said Pat Chun, Athletic Director, Florida Atlantic University.
Under the leadership of former Miami Heat top producer Brian Treiser, the FAU FRMC scored an additional landmark achievement in retaining 100% of its staff during the first seventeen months of operation. This stable relationship between the FAU FRMC staff and the Owl community has been pivotal in fortifying the fan base and is a major contributing factor to the tremendous success enjoyed to date.
“The Aspire Group and FAU have an amazing partnership. The University Administration really understands the Aspire model and the results that can come from leveraging our unique marketing and sales expertise in the collegiate space. We look forward to building upon our current relationships with Owls fans, the University and the South Florida community as a whole,” said FAU FRMC Manager Brian Treiser.
About Florida Atlantic University
FAU Athletics is comprised of 18 intercollegiate teams involving 450 student-athletes that compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, track, and volleyball. The Owls are a NCAA Division I-A (FBS) institution and compete in Conference USA. The Owls have been playing football since 2001 and have captured two bowl games. Cheer and dance are also part of the athletic department family and represent the University annually in competition and within the community.
For more information on FAU Athletics visit www.fausports.com
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada, and the United Kingdom.
For More information visit www.theaspiregroupinc.com