Denver Outlaws partner with The Aspire Group for remote sales campaign

February 27, 2017

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(ATLANTA, GA) – The Aspire Sport Marketing Group announced a partnership with the Denver Outlaws Major League Lacrosse (MLL) team to support ticket sales initiatives for the upcoming 2017 season.  The sales staff will focus on selling season and group tickets, including the Mile High Fourth of July, the game and annual fireworks show, out of Aspire’s National Sales Center in Atlanta, GA. 

“We are really excited to partner with Aspire this upcoming season,” Senior Ticket Sales Manager for the Denver Outlaws Elizabeth Goodman said. “Denver has become the lacrosse capital of the West and we are happy to have Aspire help us grow the game. The Outlaws have the best fans in the MLL and we cannot wait to grow our fan base even more.”

Averaging over 9,000 fans per game, the Outlaws have led the league in attendance 10 out of 11 seasons of their existence. In 2015, the Outlaws had a franchise high of 31,644 fans attend their annual Mile High Fourth of July game.

“Colorado has an unbelievable sporting culture and the Outlaws are a part of that fabric,” said Marcus Myrick, director of Aspire’s national sales center.  “We are pleased to be able to assist the defending MLL champions in their quest to grow the sport of lacrosse in the state.”

Aspire’s National Sales Center (NSC) has worked with 44 sport & entertainment properties on remote sales support collegiate and professional programs and events.  Most recently, the NSC sold for the Orange Bowl in Miami, Florida and eclipsed $1 million in ticket revenue for the Honda Battle of the Bands campaign in Atlanta, GA.


About the Denver Outlaws

The Denver Outlaws kicked off their inaugural season on May 20, 2006 by setting the Major League Lacrosse (MLL) attendance record, driving 13,167 lacrosse fans into INVESCO Field at Mile High.  In 2013, the Outlaws had the greatest season in the history of Major League Lacrosse winning all 14 of their regular season games to become the first undefeated team in MLL history.  In 2014, the Denver Outlaws followed up their historic 2013 campaign by capturing the franchise’s first MLL Championship. The Outlaws captured their second Steinfeld Trophy with a come-from-behind 19-18 victory over the Ohio Machine in the 2016 MLL Championship game.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 190 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact:
A.J. Smith: 404-389-9100 or

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