California Baptist University launches first ever season ticket campaign with Aspire

June 29, 2017

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ATLANTA, GA – The Aspire Sport Marketing Group announced a remote ticketing partnership with California Baptist University for its first ever men’s and women’s basketball season ticket campaign. The sales campaign, operating out of the Aspire’s National Sales Center in Atlanta, GA, coincides with the opening of the Lancer’s brand new 5,050 seat events center that is expected to be completed this fall.

“We are thrilled to partner with The Aspire Group for our season ticket campaign this year,” said Zack LaGuardia, Director of Ticketing and Sales at California Baptist University. “Moving into a brand new, state of the art Events Center, it was very important to partner with an industry leader in ticketing sales services. Through Aspire’s ticketing knowledge and experience, we are confident that Lancer fans can expect outstanding assistance in choosing the best season tickets that fit their needs.”

“Aspire could not be more excited to support Cal Baptist for this one-of-a-kind campaign,” said Marcus Myrick, Director of Aspire’s National Sales Center. “This is an exciting time for the athletic program with the new CBU Events Center, and we’re honored to be a part of it.”

Cal Baptist marks Aspire’s 16th partner of 2017. The NSC, located in Aspire’s Corporate office in Atlanta, has partnered with 55 sport & entertainment properties for remote sales support and generated over $7 million in ticket revenue since 2012. The NSC is currently in its 3rd year selling for the US Open (tennis) and selling premium seating options for LiveNation at various venues across the U.S.


About California Baptist University

Founded in 1950, California Baptist University is a private comprehensive institution located in Riverside, California. CBU offers more than 150 majors, minors and concentrations, as well as more than 40 graduate programs and three doctoral programs. Affiliated with California Southern Baptist Convention, CBU is a member of the Council for Christian Colleges and Universities, the Association of Independent California Colleges and Universities and the International Association of Baptist Colleges and Universities.

The CBU Events Center will be an awesome place for the Inland Empire to receive family- friendly, fun and affordable entertainment, and we want as many people to experience this excitement as possible.  The CBU Events Center will host sporting events, concerts, and Chapel.

If you are interested in purchasing season tickets for the inaugural season in the CBU Events Center, click here.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in providing partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 200 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact:
A.J. Smith: 404-389-9100 or

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