Calgary Stampede Enters Consulting Partnership with The Aspire Group

February 2, 2017

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ATLANTA, GA – The Aspire Sport Marketing Group and the Calgary Stampede have announced a partnership for ticket marketing, sales & service (TiMSSSM) consulting support. Aspire’s Strategic Consulting & Research (SC&R) team’s mission is to identify additional opportunities to drive revenue and increase ticket sales for the annual rodeo and evening show. 

“We are very excited to partner with The Aspire Group to assist in the development of winning sales strategies that set us up for our 2017 festival and beyond,” said Jason Coxford, Sales & Marketing Manager.

The partnership was launched in early January with a three-day on-site visit from Bill Duffy, CEO and Michael Farris, Director of Strategic Consulting & Research, that included one-on-one interviews throughout the organization and “greenlight” brainstorm sessions. From the visit, the team will produce a report highlighting opportunities to enhance the Stampede’s sales and marketing strategies.

“We look forward to working with the Stampede staff and building a customized TiMSSSM Plan that will provide the Calgary Stampede with framework and strategies to make sure the 2017 festival is the best yet,” stated Bill Duffy, The Aspire Group’s CEO.

The Aspire Group has provided similar services to multiple sports & entertainment properties including the Florida Panthers (NHL), Florida Citrus Sports and, most recently, The Open (Golf). The Calgary Stampede is The Aspire Group’s 7th client partner added in 2017.


About the Calgary Stampede

The Calgary Stampede celebrates the people, the animals, the land, the traditions and the values that make up the unique spirit of the west. The Calgary Stampede contributes to the quality of life in Calgary and southern Alberta through our world-renowned Stampede, year-round facilities, western events and several youth and agriculture programs. Exemplifying the theme We’re Greatest Together, we are a volunteer-supported, not-for-profit community organization that preserves and celebrates our western heritage, cultures and community spirit. All revenue is reinvested into Calgary Stampede programs and facilities. For more information, visit

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing our client partners’ ticket revenue streams while building lifelong fans through superb fan engagement and customer service. Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 185 collegiate and professional partners have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting research services and best-in-industry fan relationship management.

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