Aspire & USF Pass $10M in Ticket & Donation Revenue

July 12, 2022

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ATLANTA, GA – The Aspire Group’s (Aspire) Fan Relationship Management Center (FRMC) on the campus of the University of South Florida (USF) has surpassed $10 Million in lifetime ticket & donation revenue and exceeded $3M in revenue for the fiscal year 2022.

Since first partnering in 2016 with a focus on new ticket sales, the FRMC’s sustained success has resulted in two contract extensions, staff augmentation, and significant scope of work increases. Under the direction of Senior Director of Sales and Service, Brian Specia, the FRMC now solicits donations and drives new sales, service, and retention across all of USF’s ticketed sports.

Aspire’s Strategic Consulting, & Research team has added value to the partnership through extensive fan research and football price benchmarking. The analysis of thousands of football and basketball fan surveys has driven improvements in nearly all areas of the Bull’s gameday experience.

USF Sr. Associate Athletic Director of External Affairs, Meredith Scerba, said, “Hitting this milestone is a true testament to the incredible work done by the Aspire team. Their commitment to the brand, the relationships they have established with our fan base, and their ongoing dedication to excellence has gotten us to this point. We are excited for the future of USF Athletics and the next milestones we will reach!”

“Our results at USF would not be possible without the hard work from each and every member of the FRMC and the leadership and trust we receive from Michael Kelly and Meredith Scerba,” said Tony Garrett, Aspire’s Senior VP of Fan Relationship Management and Diversity, Equity, and Inclusion. “We are thrilled to continue our support of Bulls Athletics as they enter an extremely exciting time with the addition of an on-campus stadium.”

About The University of South Florida Athletics

Located in Tampa, Florida, USF Athletics is led by Vice President and Director of Athletics, Michael Kelly. The Bulls are celebrating their 56th season and currently sponsor 17 varsity men’s and women’s teams that compete at the NCAA Division I level in the American Athletic Conference. USF’s varsity teams have won a total of 148 conference championships and six national championships.

About The Aspire Group

The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 14 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and researchsales and service training, and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and Follow us on Twitter @theaspire_group

For project and partnership inquiries, contact A.J. Smith at or Joe Kronander at

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