Aspire to Support Ticket Sales Campaign for Coaches vs. Cancer Classic

April 11, 2012

Share This:

The Aspire Group has entered into an agreement with the National Association of Basketball Coaches (NABC) to sell tickets for the Coaches vs. Cancer Classic, a premier early season college basketball showcase event. Tickets went on sale, March 17 for the November 2012 tournament held for the first time at the Barclays Center in Brooklyn, New York. The Aspire Group will staff three full-time sales consultants for the event based out of their facilities in Atlanta, Georgia.

“The Aspire Group has a proven track record of providing remote ticket sales operations via a low-cost methodology,” said Mark Heatherman, director of association services with the NABC. “Its ability to drive revenues while proactively building relationships with Coaches vs. Cancer supporters will have tremendous value for the event and charitable cause.”

The two day tournament has had many of college basketball’s most storied programs participate in the seventeen years of the Coaches vs. Cancer Classic. The participating teams for the 2012 Classic are Notre Dame, Florida State, BYU and St. Josephs.

The Coaches vs. Cancer Classic is a collaborative initiative of the American Cancer Society and the National Association of Basketball Coaches, which has raised over $80 million since it’s inception to support the American Cancer Society’s lifesaving mission.

“Nearly every American has or will be touched by cancer at some point in their lives,” said Bill Fagan, FRMC general manager, “and we are honored to have the opportunity to support the American Cancer Society and the NABC through the Coaches vs. Cancer Classic”.

About the Coaches vs. Cancer Classic

The Coaches vs. Cancer Classic is one of the most prestigious early-season college basketball tournaments. Twelve teams will compete in the event with four of them serving as regional hosts. Regional Round action takes place from Nov. 9-13 with the four hosts advancing to the Championship Rounds, Nov. 16-17, at the Barclays Center in Brooklyn, NY. The remainder of the field will participate in a round-robin series at one of two sub-host sites.  The event is produced by Blue Ridge Sports & Entertainment, Inc. To find out more, visit




About Coaches vs. Cancer
Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993 the initiative has raised more than $80 million dollars to fund groundbreaking research, provide up-to-date cancer literacy, advocate for public health policies and deliver services to improve the quality of life for patients and their families. To learn more, visit

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada and the United Kingdom.

For More information visit

About the National Association of Basketball Coaches

Located in Kansas City, Missouri, the NABC was founded in 1927 by Forrest “Phog” Allen, the legendary basketball coach at the University of Kansas.  Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game.  The NABC currently has nearly 5,000 members consisting primarily of university and college men’s basketball coaches.  All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today’s student-athletes.  The four core values of being a Guardian of the Game are advocacy, leadership, service and education.  Additional information about the NABC, its programs and membership, can be found at


Leave a comment