Aspire named outsourced ticketing partner for Loyola Marymount University Athletics

May 17, 2017

Share This:

(ATLANTA, GA) – The Aspire Sport Marketing Group and Loyola Marymount University Athletics announced a partnership to form an on-campus Fan Relationship Management Center (FRMC) in Los Angeles, CA. Set to launch June 1st, Aspire’s 5th California-based FRMCSM will be responsible for all ticket operations, service & retention, and new sales.

Cage Fans Crowd LMU men’s basketball vs. No. 1 Gonzaga Feb. 9, 2017

“Loyola Marymount University and its Athletics Department are excited to move forward in this joint venture with The Aspire Group,” said Dr. William Husak, Director of Athletics for Loyola Marymount University.  “We believe the resources they provide will allow for more people to enjoy Lions Athletics while providing a better fan experience.”

“We look forward to providing Loyola Marymount University the most cutting-edge innovations for building fan engagement and growing attendance,” said Bill Duffy, CEO of The Aspire Group. “We have had tremendous success in the West Coast Conference and are excited to hit the ground running to produce the same results for Loyola Marymount University.”

Tony Garrett, Regional VP of Fan Relationship Management, will serve as the liaison between Aspire and Loyola Marymount University Athletics. Garrett currently oversees all Aspire’s California FRMCSM’s, including West Coast Conference programs Pepperdine University and Santa Clara University.

Loyola Marymount University will represent Aspire’s 12th new partner of 2017. As a leader in sports and entertainment marketing, The Aspire Group has a global portfolio of over 200 professional and collegiate properties and annually generates over $200 million in ticket and related donation revenue.

About Loyola Marymount University
Loyola Marymount University, founded in 1911, is a comprehensive university in the mainstream of American Catholic higher education. Located on the west side of Los Angeles overlooking the Pacific, LMU features a Division I athletics program that supports 22 varsity sports, competing in the West Coast Conference, Western Water Polo Association, Golden Coast Conference and Pacific Collegiate Swim Conference. Since 1998, LMU has claimed 34 of its overall 47 conference championships, and 45 of its 67 NCAA postseason appearances. Off the field, the Lions continue to rank among the best in the West Coast Conference and in the west in the NCAA’s APR and Graduation Rate.

About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm specializing in providing our partners with the most innovative ticket marketing, sales and service solutions in the sport industry.  Aspire created the Ticket Marketing, Sales & Service (TiMSSSM) niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009.  Over 200 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact A.J. Smith at 404-389-9100 or

Leave a comment