The Aspire Group Exceeds $1 Million in Revenue for Loyola Marymount University

November 4, 2021

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ATLANTA, GA – The Aspire Group (Aspire) recently surpassed $1 million in lifetime ticket revenue with Loyola Marymount University Athletics (LMU). Aspire and LMU first partnered in 2017, establishing an on-site Fan Relationship Management Center (FRMC) to sell and service tickets across all ticketed sports. Since then, Aspire staff have generated an average of $17 for LMU Athletics each time an outbound sales activity took place.

Aspire’s staff, in collaboration with LMU leadership, successfully increased revenue production during each of their first three years on campus. They have sold nearly 80,000 tickets to Lions fans and had a +27% increase in average annual athletic revenue since the inception of the partnership. Aspire also worked to ensure LMU’s fiscal health during the COVID pandemic, converting over $25K in unusable season tickets into athletic fund donations and rolling over an additional $31K in ticket revenue to the 2021-22 season.

“We are thrilled to get up every day and work with such a passionate staff at LMU Athletics that cares about their fans and student-athletes both inside and outside of the arena,” said Kyle Knickerbocker, Director of Sales and Service, “Our staff on-site are equally as passionate, and are ready to drive the next $1M for our true partners at LMU”

Kyle Knickerbocker, our Director of Sales and Service at LMU, has been serving on-site since the inception of the FRMC.

About LMU Athletics

Loyola Marymount University, founded in 1911, is a comprehensive university in the mainstream of American Catholic higher education. LMU features a Division I athletics program that supports 22 varsity sports, competing in the West Coast Conference, Western Water Polo Association, Golden Coast Conference, and Pacific Collegiate Swim Conference. Since Aspire first partnered with LMU in 2017, the Lions have made postseason tournaments in men’s basketball, women’s basketball, men’s soccer, volleyball, baseball, and softball.

For more information about the Loyola Marymount University Athletics Department visit their website here.

About The Aspire Group
The award-winning Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: here and follow us on Twitter: @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at 404-389-9100 or

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