The Aspire Group Partners with Leicester City Football Club

September 20, 2010

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Leicester City Football Club and The Aspire Group form a Partnership to Sell Tickets and Provide Customer Service for Supporters

Club set to open the first ‘Fan Relationship Management Center’ (FRMC) in England.

ATLANTA- September 20, 2010 – Leicester City Football Club and The Aspire Group today announced that they are partnering to sell tickets and provide customer services for supporters for the npower Championship club. The Aspire Group will manage the outbound ticket sales operation at the ‘Fan Relationship Management Center’ located at the Walkers Stadium under the guidance of the Club.

The Aspire Group’s (TAG’s) proprietary FRMC model is a unique way to maximize ticket sales revenue and attendance by providing a superb customer experience for fans on ticket sales and service calls. TAG’s extensive experience in ticket sales and customer service in North America will be a critical factor as Leicester City looks to increase revenues, attendance, and provide their fans with better service.

“The Aspire Group has seen this model work in the National Basketball Association, Major League Baseball, and in Collegiate Athletics,” said Paul Hunt, Commercial Director of Leicester City Football Club. ‘We have been very impressed by their depth of experience and are confident that the FRMC model will increase our sales while providing unsurpassed customer service to our fans.”

The operation will be managed by John Mathers, a citizen of both Britain and Canada. John’s responsibilities include the overseeing of third-party ticket sales and service initiatives for LCFC.  The primary focus relies on ticket sales revenue and growth across all sectors, customer retention and maintaining excellent customer service.  Prior to joining The Aspire Group, John was the Director, Ticket Sales and Service, for the Toronto Argonauts of the Canadian Football League for four seasons.  Mathers will be jointly directed by The Aspire Group’s General Manager, Bill Fagan, and Leicester City Football Club Commercial Director, Paul Hunt.

“This partnership is an important first step in our strategy to expand into the European sports market,” said Bill Fagan, General Manager of The Aspire Group. “We are all very excited about the potential of mixing North American sales techniques with British knowledge and experience in arguably the most passionate and loyal football territory in the world.”


About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic advice and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, already operating in Atlanta, Georgia and Ottawa, Canada.

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About Leicester City Football Club

Leicester City Football Club, also known as The Foxes, is a professional football club that plays in the npower Championship division of the English Football League. Founded in 1884, originally as Leicester Fosse, the clubs plays its football at the purpose built 32,300 capacity Walkers Stadium, where it moved from the Filbert Street stadium in 2002. The club has a current season ticket holder base of over 14,000, with an average attendance of 23,942 during the 2009/10 season.

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