The Aspire Group Enters Big Ten With Addition Of University of Minnesota

April 16, 2012

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The Aspire Group and University of Minnesota have partnered to create the first Fan Relationship Management Center (FRMC) in the Big Ten Conference. The FRMC will be located on the Minnesota campus in Minneapolis consisting of 12 ticket sales consultants and a manager. The FRMC will begin a proactive ticket sales and service campaign to strategically reach Gopher fans and alumni.

The purpose of the Minnesota FRMC is to maximize ticket sales revenue and attendance and build lifelong Gopher fans. The Aspire Group will hire an experienced manager that will be responsible for continually developing the ticket sales strategy and ensuring profitably of the center.

“We are excited to be partnering with The Aspire Group to help us increase sales and grow attendance in a cost-effective manner,” said Jason LaFrenz, Associate AD, External Relations, University of Minnesota. “Aspire’s ability to develop true relationships and dialogue with fans is exactly what the University of Minnesota needs to help fill TCF Bank Stadium with Gopher fans, establish long term sustainability and maximize our overall ticket revenue.”

“Aspire is thrilled to be joining forces with Minnesota Athletics and to connect and communicate with Gopher fans,” said Bill Fagan, General Manager – Fan Relationship Management, The Aspire Group. “Our main focus is building the fan base and providing a great fan experience when communicating about future athletic events.”

The Aspire Group will begin an outbound sales campaign from the University of Minnesota Fan Relationship Management Center in TCF Bank Stadium on June 1.

About University of Minnesota Athletics

A NCAA Division I affiliate and proud member of the Big Ten Conference and the Western Collegiate Hockey Association (WCHA), the University of Minnesota Department of Athletics is one of the nation’s premier intercollegiate sports programs. Located in the Twin Cities of Minneapolis and St. Paul, Minnesota Athletics sponsors more than 700 student-athletes competing in 25 sports and is a consistent top-25 finisher in the annual Learfield Directors’ Cup standings. Winners of 24 national championships and 178 regular season Big Ten and WCHA championships since beginning intercollegiate competition in 1876, Minnesota Athletics also boasts a proud academic tradition and has produced 101 Academic All-Americans. To learn more about University of Minnesota Athletics, please visit

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada and the United Kingdom.

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