Aspire and Florida Atlantic University Partner To Develop FRMC
April 12, 2012
The Aspire Group and Florida Atlantic University have reached an agreement to operate a Fan Relationship Management Center (FRMC) at the Boca Raton campus in Southeastern Florida. The FRMC will include a manager and four sales consultants focused on selling a full menu of ticket plans to the Owl community beginning in May.
“Florida Atlantic University is pleased to join the Aspire Group’s network of sport professionals, which has a proven track record for driving revenue growth,” said Dexter LaMont, FAU’s senior associate athletics director for External relations. “The Aspire Group understands the importance of maximizing fan engagement and building crucial long-term.”
FRMC’s use intelligent marketing and proactive sales techniques to lay the foundation for sustainable performance by generating a two way dialogue with fans. The Aspire Group will assist in developing a full ticket marketing, sales and service strategy primarily focused on football and men and women’s basketball.
“The Aspire Group is looking forward to providing FAU Athletics the ability of proactively building relationships with the Owl community and further promoting a positive fan experience. The Fan Relationship Management Center is an instrument for FAU to employ that will help build their brand and maximize organizational growth.” said Bill Fagan, General Manager – Fan Relationship Management, The Aspire Group.
The Aspire Group has hired Brian Treiser to manage the FAU FRMC. Brian graduated from Florida State University in 2007 before he began his career with the Miami Heat in 2008. Brian led the Miami Heat in season tickets sales from 2008-2010 generating over a million dollars in revenue for the 2010 season.
“The Aspire Group’s commitment is to build an avid and sustainable fan base with quality customer service. Engaging with FAU fans will help create a great game day experience.” said Brian Treiser, FAU FRMC Manager.
About Florida Atlantic University
FAU Athletics is comprised of 18 intercollegiate teams involving 450 student athletes that compete in baseball, basketball, cross country, football, golf, soccer, softball, swimming and diving, tennis, track, and volleyball. The Owls are a NCAA Division I-A (FBS) institution and compete in the Sun Belt Conference in all but men’s soccer, which participates in the Mid America Conference. The Owls have been playing football since 2001 and have captured two bowl games. Cheer and dance are also part of the athletic department family and represent the University annually in competition and within the community.
For more information on FAU Athletics visit http://www.fausports.com
About The Aspire Group
The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people and organizational performance. Aspire provides ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in the United States, Canada and the United Kingdom.