Aspire Continues Partnership with National Collegiate Athletic Association
September 20, 2012
The Aspire Group has announced that it has renewed its Fan Relationship Management Center (FRMC) partnership with the NCAA to continue selling ticket packages for several NCAA championships. The NCAA Fan Relationship Management Center (FRMC) will operate remotely once again out of The Aspire Group’s National Sales Center – East in West Midtown Atlanta, Georgia, offering fans single game tickets and group plans to NCAA events. The NCAA FRMC will consist of a team leader, six sales consultants plus an e-marketing coordinator.
“The Aspire Group is looking forward to extending this wonderful partnership with the NCAA. We are thrilled to continue developing relationships with their fans, enhance their overall experience and build on the success of last year’s results,” stated The Aspire Group’s SVP General Manager of Fan Relationship Management, Bill Fagan.
“We stand by our commitment to intercollegiate athletics and student athletes, and extending our partnership with the global leaders in ticket marketing, sales and services will give fans the best opportunity to attend our NCAA championships,” stated Josh Logan, NCAA director of ticketing. “Our primary goal has always been to give our fans of the championship series the best experience and most convenient customer service possible. We are excited to resume this partnership after the outstanding success we achieved with The Aspire Group last year.”
For the 2011-12 championships, The Aspire Group produced almost $500,000 in new ticket revenue; much of which directly generated using The Aspire Group’s unique 24:48:48 intelligent e-marketing strategy combined with a relationship-based phone sales techniques (this does not include any online sales driven to NCAA.com by this campaign). The campaign also created nearly almost 20,000 brand impressions.
About The Aspire Group
The Aspire Group is the global leader in Outsourced Ticket Marketing, Sales and Service for the Sport and Entertainment Industry operating 25 Centers in five countries on three continents. Founded by Dr. Bernie Mullin, The Aspire Group partners with its clients to maximize revenue, people and organizational performance, providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. This is best embodied in the Fan Relationship Management Center, the fastest growing arm of the company, operating in multiple locations in the United States, Canada and the United Kingdom; plus Florence, Italy and soon to be open in Sydney, Australia.
About the NCAA
For more information about the NCAA visit www.ncaa.org