Aspire and The Campbell University Fighting Camels Establish New Ticketing Partnership
April 20, 2023
ATLANTA, GA – Campbell University and The Aspire Group (Aspire) have announced a multi-year partnership to build fan relationships, maximize ticket sales, and drive athletic donations. Aspire will create and staff a Fan Relationship Management Center (FRMC) on Campbell’s campus in Buies Creek, NC.
As well as assisting with ticket sales and fan relations, Aspire’s award-winning Strategy, Analytics, and Marketing team will provide Campbell with data-driven solutions, towards attendance and revenue optimization.
The Aspire Group has extensive experience in North Carolina, with the Camels becoming Aspire’s 6th partner in the state. The FRMC will be led by Director of Sales and Service Aaron Freeman, who will oversee all athletic ticket sales.
“We are very excited to announce this partnership with The Aspire Group. Aspire’s experience and expertise in fan relationships and ticket sales will be a massive boon to our university and athletic department. With our winning foundation, a move to the CAA and the growth of this area, I am thrilled to see what we will achieve together.” said Campbell Director of Athletics Hannah Bazemore.
“Aspire couldn’t be more excited to partner with Campbell athletics!” said Aspire Director of Client Development Joe Kronander, “Campbell has some of the best supporters in the nation. We look forward to engaging current and future generations of Fighting Camels fans as we launch our on-campus Fan Relationship Management Center.”
About Campbell University
Founded in 1887 in Buies Creek, North Carolina, Campbell University is a private university affiliated with the Baptist State Convention. With a student body of just over 6,000, Campbell supports 21 athletics teams (10 men’s and 11 women’s). The Campbell “Camels” compete in Division 1’s Big South Conference. Campbell Athletics has seen unprecedented success over the last decade, and over the last five years, Campbell has won four Big South Conference men’s all sports trophies and the Sasser Cup twice (2019 and 2021) as the overall Big South all sports champion, totaling 42 league regular season and tournament titles in Big South and Southern (wrestling) conference competition. Fighting Camel teams and individuals have made 49 postseason appearances entering the 2022-23 season, including 13 berths in 2021-22. The women’s golf team has earned 10-consecutive NCAA regional berths, while the baseball team has competed in the last four NCAA regionals.
About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm, named as a top employer in the industry by both Forbes and Front Office Sports. Globally recognized for innovative consulting, ticket sales, and partnership services, Aspire created the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research, sales and service training, and best-in-industry fan relationship management.