National Sales Center

Arizona Diamondbacks Partner with The Aspire Group

June 3, 2021

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ATLANTA, GA – The Arizona Diamondbacks of Major League Baseball (MLB) and The Aspire Sport Marketing Group (Aspire) are pleased to announce a partnership focused on new ticket sales, service, and fan retention. The Diamondbacks will utilize Aspire’s National Sales Center (NSC) in Atlanta, GA, to execute the remote campaign. The strategy and operations of the NSC are led by industry leader, Kyne Sheehy, who has guided current staff to generate seven figures for another MLB club in the last 100 days.

“The Aspire Group is a leader in providing sales and service support to teams throughout the industry,” said Diamondbacks President & CEO Derrick Hall. “With seating restrictions lifted at Chase Field and more and more fans coming out to enjoy D-backs baseball, partnering with Aspire will allow us to continue to provide a high level of customer service during this busy time with increased ticket demand.”

“The Diamondbacks have a reputation for putting their fans first,” stated Aspire CEO, Bill Fagan, “Aspire prides itself in supporting sports organizations who can benefit from extra staffing bandwidth as demand for tickets increases. We will augment the D-backs internal sales and service team with additional dedicated staff to support D-backs fans who are excited to return to Chase Field.”

The Aspire Group is excited to welcome the Arizona Diamondbacks as their second Major League Baseball partner this year and their sixth new partner overall in 2021. Since the firm’s inception in 2008, Aspire has supported more than 60 professional clubs, including Los Angeles Dodgers (MLB), Memphis Grizzlies (NBA), Los Angeles Chargers (NFL), and New York City Football Club (MLS), and two dozen professional sports leagues across the globe through an array of services.

About The Aspire Group
The Aspire Group is an award winning sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 12 years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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