Hello, Welcome to the Aspire Group




bernard mullin

Bernard Mullin, PhD

Chairman and Chief Executive Officer

Dr. Bernie Mullin is Chairman and CEO of The Aspire Group, a leading global management and marketing consulting business that partners with its clients in implementing “Next-Practices” to produce winning brands, revenue enhancement and strong sales and service cultures. Aspire provides a distinct competitive advantage in maximizing organizational and marketing effectiveness, growing sales and building an avid and sustainable fan base. The Aspire Group has clients located in seven countries located on four continents representing best-in-class leagues, teams and brands.

An internationally-acclaimed management and marketing consultant and speaker, who literally wrote the book, entitled “Sport Marketing”, Bernie has over 30 years of experience as a chief executive or senior director in iconic and highly visible sport and entertainment organizations.

Dr. Mullin was formerly the CEO Atlanta Hawks (NBA), Atlanta Thrashers (NHL) and Philips Arena; SVP- Marketing and Team Business at the NBA; SVP Business at MLB’s Colorado Rockies and Pittsburgh Pirates; Vice Chancellor of Athletics at the University of Denver (NCAA); and Business School / Sport Management faculty member at the University of Massachusetts.  See Full Bio


abbeycarterBill Fagan

General Manager - Fan Relationship Management

As The Aspire Group's General Manager - Fan Relationship Management, Bill oversees all client relationships and management of the centers worldwide. Starting with the first installation at Georgia Tech, he is responsible for building the business globally through outstanding client servicing, implementing next-practices coupled with his own unique experiences and techniques.

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stevelogueheadshotSteve Logue

Vice President, Sales and Marketing

Steve is responsible for sales and marketing of all of The Aspire Group services, especially consulting support and Fan Relationship Management Centers worldwide. He has over 20 years sales & marketing, customer service and strategic planning experience in the fast-moving and extremely competitive wireless telecommunications industry.  He has an outstanding global executive career having worked in more than a dozen countries – including assignments in USA, England, Germany, Brazil, Peru, and China.

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Mike_Meitin

Michael Meitin

Managing Director, United Kingdom and Europe

Mike Meitin is the Managing Director of Aspires operations in UK and Europe. In this role, Mike oversees partner relationships, management of the FRMC's, and growing the business in the UK and Europe. Mike was promoted to Managing Director after serving as the FRMC Manager for Coventry City FC for ten months. In this role, Mike established the first FRMC in Europe producing the equivalent of $650,000 in new ticket sales revenue in the first year of operation.

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abbeycarterAbbey Carter

Marketing Manager

As Marketing Manager, Abbey is responsible for overseeing the development and implementation of Aspire’s marketing, advertising, promotion and public relations strategies, as well as the marketing programs of many clients in Aspire’s portfolio in order to deliver strategic results and revenue enhancement.

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briankanBrian Kan

Manager, Performance Analytics

As Manager of Performance Analytics, Brian is responsible for analyzing all areas of Aspire and our partners business in order to enhance revenue, productivity and efficiency particularly at  our Fan Relationship Management Centers (FRMC). Detailed analysis and reports include: marketing, advertising and promotional campaign effectiveness, lead list conversion, sales resource effectiveness, and Return on Objectives (ROO) and Return on Investment (ROI) of all marketing, sales, and service campaigns.

 

 

Ben_PincusBen Pincus

Team Leader, Business Development

As Team Leader, Business Development, Ben is tasked with creating new relationships, partnerships and growing Aspire’ s client base. Ben became a member of the Aspire family in August of 2011 to run the remote FRMC partnership with Florida International University, before moving into his current role in January 2012.

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miaramer

Mia Ramer

 Marketing & Operations Coordinator

As Marketing & Operations Coordinator, Mia is responsible for implementing, managing and executing the daily operations of The Aspire Group's marketing strategy, as well as assisting the Marketing Manager in coordinating various integrated communication and marketing activities.

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