A Major League Baseball club that is one of the world’s largest and most respected professional team brands, particularly in North, Central and South America, and in Asia.

Challenge:

Restructure under-performing “Inside Sales” or “Ticket Tele-Marketing” function to maximize the team’s outbound ticket sales efforts.

Solution:

Aspire Principal, Dr. Bernie Mullin, completely restructured the outbound Tele-sales operation using Aspire's Fan Relationship Management Center structure, system and concepts. New supervisors and staff were recruited to provide a professional sales and customer service.

Result:

In the 2009 Season, the Dodgers enjoyed a staggering 280% growth in ticket sales revenue, despite an economic downturn that saw MLB overall ticket revenue experience a double-digit decline. Dodger-Blue fans enjoyed the improved customer service, resulting in an even more loyal fan base.