University of Northern Iowa Extends Aspire Partnership

March 16, 2021

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ATLANTA, GA – The University of Northern Iowa (UNI) and The Aspire Group have announced a multi-year extension of their outsourced ticket sales and service contract. Since announcing their partnership in June of 2018, the UNI Fan Relationship Management Center (FRMC) has generated over $2.6M in athletic ticket revenue.

“The Aspire Group has allowed us the opportunity to continue to build relationships with our fans,” said Associate Athletics Director for External Affairs, Nathan Christensen. “We are looking forward to our continued partnership. Their insight, strategies, and collaboration will help us grow our ticket sales numbers as we move throughout the next few years.

“We are proud of our mutual accomplishments to date and are excited for what lies ahead,” stated Chad Cardinal, VP of Fan Relationship Management for Aspire, “Serving Panther fans has been a privilege and we remain thankful for the trust placed in Aspire by the UNI Athletics Administration.”

Aspire will continue to drive both new and renewed ticket sales and seat-related giving revenue across UNI’s five ticketed sports.

About University of Northern Iowa

The University of Northern Iowa is located in Cedar Falls, Iowa and sponsors 15 NCAA Division I intercollegiate sports programs. The Panthers compete in the Missouri Valley Conference while UNI’s decorated Wrestling team is an affiliate member of the Big 12 Conference.

For more information about The University of Northern Iowa’s Athletics Department, visit:

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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