The University of Texas at El Paso Partners with The Aspire Group

July 17, 2020

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ATLANTA, GA – The University of Texas at El Paso Athletics (UTEP) has announced a multi-year partnership with The Aspire Sport Marketing Group, outsourcing ticket service and operations effective July 1, 2020. Aspire’s Fan Relationship Management Center (FRMC) staff will be responsible for selling a full ticket menu across UTEP’s football, men’s and women’s basketball, softball, soccer, and women’s volleyball teams. Sales and service consultants will also assist with ticket-related and standalone donations to UTEP’s Miner Athletic Club. An on-site database manager and Aspire’s “Strategy, Analytics, and Marketing” team will lead intelligent segmentation, marketing, and fan research efforts for the Miners.

“We are very excited to partner with Aspire and to bring their proven ticket sales, game attendance and revenue generation strategies to UTEP,” said UTEP Director of Athletics Jim Senter.  “They will help us continue to elevate our external engagement as well as provide unprecedented service to our incredible fans.”

“We are honored to partner with UTEP Athletics,” said Aspire CEO, Bill Fagan, “We are confident that the UTEP faithful will be well-supported by our Fan Relationship Management Center on campus. We look forward to serving Miners fans for many years to come.”

Chad Cardinal, Vice President of Fan Relationship Management, will serve as the primary liaison for The Aspire Group and the FRMC will have a staff size of seven. The University of Texas at El Paso Athletics comes in as Aspire’s 9th new partner for 2020.

About University of Texas at El Paso Athletics

The UTEP Miners sponsor 16 varsity NCAA Division I teams that compete in Conference USA. Miners’ programs have won a total of 21 NCAA Division I national championships. Competing as Texas Western, UTEP’s 1966 hall of fame men’s basketball team and all-black starting lineup recorded a historic victory over Kentucky for the national title. The team and head coach Don Haskins, who made history by starting the first all-black starting lineup in the national championship game, are enshrined in the Naismith Memorial Basketball Hall of Fame. The 1965-1966 season was immortalized in the book and film, Glory Road, for its role in the desegregation of college athletics.

About The Aspire Group 

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, ticketing and partnership services. Aspire created the outsourced ticket sales niche, revolutionizing Intercollegiate Athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. 

For inquiries, contact A.J. Smith at 404-389-9100 or

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