National Sales Center

NWHL Pairs With The Aspire Group for Ticket Sales and Support

September 19, 2019

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ATLANTA, GA– The Aspire Sports Marketing Group announced a partnership with The National Women’s Hockey League (NWHL) focused on Ticket Marketing, Sales and Service for the 2019 season. The remote Fan Relationship Management Center (FRMC) for the NWHL will be located at The Aspire Group’s National Sales Center (NSC) in Atlanta, Georgia.

In October, the NWHL’s fifth season will kick off with the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, and Minnesota Whitecaps. The league is coming off its most successful season in all business metrics, including ticket sales.

The Aspire Group, which has extensive experience selling collegiate and professional women’s sports will provide dedicated Sales and Service Consultants that will be completely focused on NWHL ticket sales.  

“Aspire is proud to partner with the NWHL.  The league and its players provide some of the best access to its talent in all of sports.  This fan-centric experience in support of women’s professional sports is well aligned with our approach to building fan relationships for life,” stated Bill Fagan, Aspire’s Chief Operating Officer.

“The NWHL is proud to partner with The Aspire Group,” said NWHL Commissioner Dani Rylan. “The Aspire Group shares our vision for the advancement of professional women’s hockey and is committed to providing the best in ticket sales and service for our league and fans. We look forward to working with Kyne Sheehy and the entire team at Aspire.”

NWHL will be the 17th campaign that The NSC will support in 2019. Director of Sales, Kyne Sheehy, will head the campaign.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

About the NWHL

​Established in 2015, the NWHL was the first professional women’s hockey league in North America to pay its players. The mission of the league is to fuel the continued growth of the sport and brand of pro women’s hockey. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, and Minnesota Whitecaps. Visit and follow on Twitter and Facebook @NWHL and Instagram

For inquiries, contact A.J. Smith at 404-389-9100 or

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