The Atlanta Dream Turn to The Aspire Group for Innovative Ticketing Support Partnership

May 10, 2019

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ATLANTA, GA – The Aspire Sport Marketing Group has partnered with the Atlanta Dream on a licensed model to support their ticketing and service efforts for the upcoming 2019 WNBA Season. The first ticketing support partnership of its kind in the WNBA, this “Next-Practice” Sales Training will serve as a guide for development of benchmarks and will include the customized Performance Analytics Report for the Dream this season.

“We are thrilled to support our in-town neighbor, the Atlanta Dream. Aspire’s leadership team has extensive experience working with WNBA teams as well as more than 50 University partners that sell women’s basketball tickets. In our experience, fans respond best when they have dedicated personal service in the front office. Our partnership is built to train and support the Dream’s ticket sales and service team in providing the best fan experience for every current and future Dream fan.”; stated Bill Fagan, Aspire’s Chief Operating Officer.

“This partnership with Aspire affords us the opportunity to push our knowledge base, to learn new ways of thinking about sales and create a more personal and robust relationship with our fans,” Chris Sienko, Dream President and General Manager said. “It is of paramount importance that the Dream engage with our fans and adapt to a new and educated ticket purchaser and Aspire will help us to do just that.”

About The Atlanta Dream
The Atlanta Dream are one of the twelve teams in the Women’s National Basketball Association (WNBA) and play in the Eastern Conference. The Atlanta Dream will tip off the 2019 WNBA Season as they host the Dallas Wings in State Farm Arena on Friday, May 24th at 7:30 PM ET. The Atlanta Dream begin their 12th year in the WNBA and the second under the leadership of General Manager and President Chris Sienko and Head Coach Nicki Collen. The WNBA regular season begins in the end of May and runs through the beginning of September.

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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