The Aspire Group Partners with Rutgers to Boost Ticket Sales

March 11, 2019

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ATLANTA, GA – The Aspire Sport Marketing Group has partnered with Rutgers Athletics to boost ticket sales.  The on-campus Fan Relationship Management Center (FRMC) will include a specialized staff of 15 focused on new sales, service and retention, group sales, marketing and digital strategy.

“Rutgers is extremely excited about partnering with The Aspire Group.” said Rutgers Associate Athletic Director Ryan Gottlieb. “Aspire’s experience in Ticket Marketing, Sales and Service is top notch and will allow us to leverage their best practices to better serve our supporters.” 

“We’re excited to get back to Piscataway and implement our fan-centric approach for the Scarlet Knights community and fans,” said Aspire’s Vice President, Client Partner Development A.J. Smith. “We’re grateful for the confidence the leadership team has in the #AspireDifference that we’ll bring every day.”

Dan Kaiserman, a Rutgers graduate and industry veteran, will manage the on-site FRMC. Kaiserman returns to Piscataway after nine years with the New York Red Bulls where he started his career as a Sales Representative and was promoted twice before his most recent role as the Manager, Member Services where he led the service and retention team for the Red Bulls.  

Rutgers is Aspire’s 20th new partner in the last 12 months.

About Rutgers Athletics

Under the leadership of Director of Athletics Patrick Hobbs, Rutgers sponsors 24 intercollegiate sports, comprised of 14 women’s and 10 men’s programs, that compete at the Division I level. The Scarlet Knights are members of the prestigious Big Ten Conference, the nation’s premier academic and athletic conference, after officially joining the league on July 1, 2014. Known as “The Birthplace of College Football”, Rutgers hosted Princeton on Nov. 6, 1869 in the first intercollegiate football game, with RU earning a 6-4 victory.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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