The Aspire Group & Green Bay Athletics form ticket sales partnership

March 13, 2018

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ATLANTA, Ga. ( — The University of Wisconsin-Green Bay announced on Tuesday it will outsource all athletic ticket sales and services to The Aspire Sport Marketing Group. green bay

The on-campus Fan Relationship Management Center (FRMC) will be responsible for new sales, service, and retention for all ticketed sports as well as philanthropic gifts to the Phoenix Fund, UW-Green Bay’s fundraising arm.

“Phoenix Athletics is delighted to collaborate with Aspire. Our new partnership will help continue to enhance UWGB’s revenue generation opportunities and strengthen our game day atmosphere,” said Green Bay Director of Athletics Charles Guthrie. “Their pledge to personalized service and brand awareness is tremendous.  Aspire has a deep presence in college athletics and our program will benefit from their capabilities.”

“We are honored to partner with Green Bay Athletics,” said A.J. Smith, Vice President of Client Partner Development for The Aspire Group. “UWGB has a long-standing tradition of championship performance, and we look forward to providing that same premier level of support and customer service for Phoenix fans.”

Aspire now represents 42 collegiate and professional properties in ticket sales and service. The Phoenix is Aspire’s second partner in the Horizon League, joining Cleveland State University.

About University of Wisconsin-Green Bay Athletics
The University of Wisconsin – Green Bay Athletics Department has a noble heritage of academic and competitive success within the National Collegiate Athletic Association (NCAA). The department offers 16 intercollegiate sports programs: Men’s and Women’s Basketball, Men’s and Women’s Cross Country, Men’s and Women’s Golf, Men’s and Women’s Nordic Ski, Men’s and Women’s Swimming & Diving, Men’s and Women’s Soccer, Softball, Men’s and Women’s Tennis and Women’s Volleyball.

The department embraces the Horizon League principles of sportsmanship and ethical conduct and is committed to equitable opportunity for all, regardless of gender or ethnicity.

For the latest and most up-to-date information on Green Bay Athletics, please visit

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