The Aspire Group Announces Multi-Year Partnership and FRMC with Lamar University

May 16, 2019

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ATLANTA, GA – The Lamar University Department of Athletics (LU) and The Aspire Sport Marketing Group have agreed to a multi-year partnership focused on selling and servicing for ticket sales including but not limited to season multiple game packages, group, single game and post-season tickets. The Fan Relationship Management Center (FRMC) will be located on campus at Lamar University in Beaumont, TX.

The FRMC will support the acquisition of new Cardinal Club donations in addition to being responsible for athletic ticket sales for football, men’s and women’s basketball, and baseball.

“We are very excited to announce the partnership with the Aspire Group. Over the course of the last 10 years, Aspire has set the standard for increased ticket sales and attendance at sporting events on both the collegiate and professional level. We have a great fan-friendly product for Beaumont and the whole Golden Triangle. When I took over as the Director of Athletics, one of my goals was to increase our attendance across the board, through their Fan Relationship Management Center, they will help us reach that goal,” stated Lamar University Director of Athletics Marco Born.

“We are thrilled to partner with Lamar Athletics. We’ve been following the program for the last decade and feel the current leadership has set the table for long term growth and success. Our partnership will provide a fan (ticket) service and sales team serving Cardinal Athletics fans year-round.  With our on campus location in Beaumont, our team will be yet another extension into the community to engage current and future Cards fans,” stated  Bill Fagan, Aspire’s Chief Operating Officer.

The partnership between Lamar University and The Aspire Group is set to launch this month.

About Lamar Athletics

Lamar University Department of Athletics, located in Beaumont, TX, is a Division I Institution and a member of the Southland Conference. Lamar University actively sponsors approximately 400 student athletes across 17 teams, encompassing all 17 team offerings in the Southland Conference. The Lamar Cardinals Baseball Team leads the Southland with 10 regular season titles and has made 13 NCAA Division I Regional Baseball Tournament berths. The Lamar Cardinals Men’s Basketball Team leads the Southland Conference with 9 conference titles and has made 6 NCAA Tournament appearances.

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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