The Aspire Group and Towson University Form Partnership With On-Site Fan Relationship Management Center

April 17, 2014

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The Aspire Group and Towson University, an NCAA Division I institution and a member of the Colonial Athletic Association (CAA), have reached an agreement to form an innovative Fan Relationship Management Center (FRMC) on campus in the Baltimore County seat of Towson, Maryland.

“The FRMC concept, unique to the Aspire Group, offers a full suite of services that include ticket marketing, ticket sales, ticket service and strategic consulting and research,” said Towson University Athletic Director Tim Leonard. “After evaluating all of our options, The Aspire Group’s ability to offer such a complete package to their client partners is unparalleled compared to any other outsourced company we considered.”

“With their vast portfolio and proven consistent results they have achieved with their FRMC, coupled with their strategic consulting and research support, we are confident that The Aspire Group is the best partner for the Tigers,” he added.

With a new staff of two full-time dedicated employees, the Towson University FRMC will be charged with the sales and service of all ticketed Tigers’ athletic events, including those special athletic events held in the beautiful, new on-campus SECU Arena.

“We are extremely excited to officially welcome Towson University to The Aspire Group family,” said Alan Pandiani, Manager of New Business Development for The Aspire Group. “It is apparent that Towson Athletic teams are growing in success and national prominence. This partnership will build on these successes and will help to generate increased revenue for Towson athletics.

“Aspire is excited to offer their hundreds of thousands of alumni, fans and more than 23,000 undergraduates a personalized fan experience with the new custom-built FRMC,” he added.

For more information regarding The Aspire Group’s services, please contact Alan Pandiani.


About Towson University

Founded in 1866, Towson University is recognized among the nation’s best regional public universities, offering more than 100 bachelors’, masters and doctoral degree programs in the liberal arts and sciences, and applied professional fields. With close to 23,000 students, Towson University is among the largest public universities in Maryland. Towson combines research-based learning with practical application. Its many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. An NCAA Division I school in athletics, Towson University is a member of the CAA and the Colonial Academic Alliance.

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

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