The Aspire Group and Sport Marketing Association Partner On “The Aspire Group Case Study Bowl”

April 22, 2014

Share This:

The Aspire Group, an Atlanta-based global sport and entertainment marketing company, and the Sport Marketing Association (SMA) have announced a two-year partnership, the centerpiece of which is The Aspire Group’s title sponsorship of the association’s annual “Case Study Bowl.”

“We’re delighted to partner with The Aspire Group to launch a new format for our case study competitions at both the undergraduate and graduate levels,” said Steve McKelvey, the SMA’s Vice President of Industry Relations. “The Aspire Group will be providing our student members with a ‘real world’ experience that challenges them to develop and present solutions to specific industry challenges while also simulating the fast paced environment of the agency world.”

The case study competitions will take place at the SMA’s annual conferences hosted in Philadelphia in 2014 and in Atlanta in 2015. The students, working in teams of three under the supervision of a faculty sponsor, will receive their case study assignments upon arriving at the conference, and will have 48 hours to research and develop their presentation to a team of judges that include The Aspire Group representatives and SMA members.

The SMA is one of the leading academician-based organizations, consisting primarily of professors who specialize in the research and teaching of sport management throughout the world. The SMA is dedicated to developing mutually beneficial relationships between professionals, academicians, and students through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career development opportunities.

“We’re pleased to partner with the SMA, and in particular, the ‘Case Study Bowl’,” said Dr. Bernie Mullin, founder and CEO of The Aspire Group. “We look forward to developing and sharing a variety of challenges that will provide the sports industry with the opportunity to get fresh thinking from a student perspective. This program also provides us the opportunity gain access to top talent for internships and even potentially full-time hires for our growing company.”

Winning teams of The Aspire Group Case Study Bowl will be unveiled at the SMA’s Annual Awards Banquet, and will receive specially-designed trophies that will be kept by the winning institutions until the following The Aspire Group Case Study Bowl competition. In an effort to bring its expertise into the classroom, The Aspire Group will also produce sales training videos that will be readily accessible by the SMA members for use in their classes.

For more information regarding “The Aspire Group Case Study Bowl” please contact Steve McKelvey, SMA’s VP of Industry Relations or Michael Farris, The Aspire Group’s Manager of Strategic Consulting and Research.


About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

For more information visit

Leave a comment