The Aspire Group and Kansas Jayhawks Form Partnership to Enhance Fan’s Ticketing Experience

April 15, 2014

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The Aspire Group and the University of Kansas Athletics Department have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Lawrence, Kansas. The Jayhawks Athletics FRMC will follow a professional ticketing model with specialized roles for Database Marketing & Analytics, Service & Retention, Group Sales and New Sales and Development. This innovative approach will offer current and new Jayhawk fans unparalleled support by providing them with a personal ticket and Williams Education Fund (WEF) representative dedicated to superb customer service.

The Aspire Group will be executing Strategic Consulting and Research initiatives, including a variety of fan studies and ticket pricing workshops, for KU to optimize the Jayhawks Athletics FRMC and the overall fan experience.

“We are excited to partner with The Aspire Group in an effort to encourage Jayhawks fans to support our teams,” said Kansas Director of Athletics Sheahon Zenger. “The expertise and understanding that The Aspire Group brings to innovative ticket sales, customer service and outreach will greatly benefit Kansas Athletics and the University of Kansas.”

The Jayhawks Athletics FRMC will be led by Director of Ticket Sales & Service, Hadley Rossitter. Hadley most recently sold for the new San Francisco 49ers Levi’s Stadium in Santa Clara opening in 2014. Hadley will oversee the Database Marketing & Analytics Manager, Service & Retention Manager, Group and Events Team Leader and New Sales and Development Team Leader and will be the direct liaison between the Jayhawks Athletics FRMC and Kansas Athletics.

“I could not be more thrilled for the Kansas Jayhawks to officially join the Aspire family. The University of Kansas campus holds a very special place in my heart not only as an alumnus, but also for contributing to one of my most memorable sporting event experiences. After my first Jayhawks basketball game at Allen Fieldhouse, I was hooked and the next day stood in line to purchase season tickets,” stated Bernie Mullin, The Aspire Group Chairman and CEO. “The services Aspire offers are on the forefront in college athletics and we look forward to bringing them to Kansas Athletics and the Jayhawks community. This ticketing model will be a driving force behind cultivating relationships with fans and generating incremental revenue for Kansas Athletics.”

For more information regarding The Aspire Group’s services, please contact Alan Pandiani.


About Kansas Athletics

The Kansas Jayhawks compete at the NCAA Division I level and are members of the Big 12 Conference. The University of Kansas athletic teams have won 13 national championships, including five in men’s basketball, one in men’s cross country, three in men’s indoor track and field, three in men’s outdoor track and field and one in women’s outdoor track and field. The official online source for Kansas Athletics, Williams Education Fund contributions, tickets, merchandise, multimedia, photos and much, much more.

About The Aspire Group

The Aspire Group is a global sports and entertainment firm founded by Dr. Bernie Mullin that partners with its clients to maximize revenue, people, organizational performance and opportunities. The Aspire Group’s more than 200 full-time employees service sports properties in the USA, Canada, UK and Australia, by providing ongoing strategic and implementation support in executing and maintaining highly innovative sales, marketing, management, and operational systems and programs. The Aspire Group has become the leader in revenue enhancement with over 38 collegiate and 39 professional properties partnering with Aspire. This is best embodied in The Aspire Group’s fastest growing division, Fan Relationship Management.

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