National Sales Center

Special Olympics Southern California Partners with Aspire to Drive Donations

July 30, 2020

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ATLANTA, GA – The Aspire Sport Marketing Group and Special Olympics Southern California are pleased to announce a donation and customer service-based partnership. The Aspire Group will be responsible for driving gifts and building relationships with new and current donors through Aspire’s National Sales Center (NSC) in Atlanta, Georgia.

“We are excited to begin this partnership with the Aspire Sport Marketing Group,” said Special Olympics Southern California President and CEO Bill Shumard. “We look forward to developing great relationships with passionate donors who want to support Special Olympics. Our athletes will continue to benefit from free sports programming, health programs, and inclusive communities for years to come because of this partnership.”

“I grew up attending Special Olympics cheering on my uncle who competed in multiple events. I’ll never forget seeing the passion, joy, and love from all of the athletes as they competed and finished their games,” said AJ Smith, Vice President of Client Partner Development for Aspire. “It’s an honor to support SOSC and we look forward to helping provide opportunities for future athletes to compete for years to come.”

The Aspire Group is looking forward to launching the donor campaign in August 2020 to support Special Olympics Southern California’s vision to promote acceptance, inclusion, and well-being for people with intellectual disabilities through sports.

About Special Olympics Southern California

Special Olympics Southern California provides year-round sports training and athletic competition in a variety of Olympic-type sports to more than 38,000 children and adults with intellectual disabilities. These programs give athletes continued opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills, and friendship with their families, other Special Olympics athletes, and the community. Donations go towards program expenses and allow free participation for athletes and their families.

About The Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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