Richmond Spiders enter into multi-year ticket sales partnership with Aspire
June 7, 2017
(ATLANTA, GA) – The University of Richmond Athletics has reached a multi-year agreement with The Aspire Sport Marketing Group to boost ticket sales and attendance for football and men’s basketball. The operation will be based remotely out of Aspire’s National Sales Center (NSC) in Atlanta, GA and be responsible for selling full-menu (seasons, minis, groups, singles) for the two sports. Richmond chose to work with Aspire upon completion of its current outsourced ticketing contract.
“We are thrilled to be partnering with Aspire as they have proven to be the industry leader in ticket marketing and sales services,” said David Walsh, Interim Director of Athletics for The University of Richmond Athletics. “This is a very positive step for our overall sales and marketing program.”
“Spider fans will be able to expect a knowledgeable group of ticket-service personnel to assist them in finding the right ticket package for their needs and completing the purchasing process,” said Scott Warner, Assistant Athletics Director/ Marketing & Fan Development. “We are also excited to partner with them for their consulting services to ensure that we are offering our fans innovative ticketing solutions to help them enjoy all the value that Richmond Athletics provides through our game day experience.”
“Aspire’s priority will be to provide the Spiders fans and community with the best customer service,” said Bill Fagan, Chief Operating Officer at The Aspire Group. “We are honored to partner with Richmond Athletics. In addition to the fan support, we will work closely with the athletic administration to share Ticket Marketing, Sales & Services “Next-Practices”, particularly through our strong regional presence.”
Richmond marks Aspire’s 14th partner of 2017. The NSC, located in Aspire’s Corporate office in Atlanta, has partnered with 49 sport & entertainment properties for remote sales support and generated over $7 million in ticket revenue since 2012. The NSC is currently in its 3rd year selling for the US Open (tennis) and selling premium seating options for LiveNation at various venues across the U.S.
About the University of Richmond Athletics
The University of Richmond Athletic Department is a member of the NCAA at the Division I level, supporting 17 sports and competing in the Atlantic 10 Conference, as well as the Colonial Athletic Association for football, Southern Conference for men’s lacrosse and the Patriot League for women’s golf. The Spiders have won 59 conference championships since 2001 and won the 2008 FCS National Championship, the first NCAA Division I national championship in program history. The men’s basketball program advanced to the NCAA Sweet 16 in 2011 and 1988.
About The Aspire Group
The Aspire Group is a global sports and entertainment marketing firm specializing in providing partners with the most innovative ticket marketing, sales and service solutions in the sport industry. Aspire created the outsourced ticketing niche, revolutionizing the Intercollegiate Athletics space with the first Fan Relationship Management Center (FRMCSM) at Georgia Tech in 2009. Over 200 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit www.theaspiregroupinc.com.
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