New Orleans Privateers Bring in The Aspire Group

July 2, 2020

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ATLANTA, GA – The University of New Orleans Athletic Department (UNO) has announced a multi-year ticket marketing, sales, and service partnership with The Aspire Sport Marketing Group. The on-campus New Orleans Fan Relationship Management Center (FRMC) will be responsible for new ticket sales, renewals, ticket-related donations, and the generation of stand-alone Privateer Scholarship Foundation gifts.
“Partnering with Aspire will provide yet another spark for New Orleans Athletics,” said Steve Stroud, Deputy Athletics Director/Chief Revenue and Development Officer. “Their expertise in generating new ticket sales as well as serving our existing Privateer fanbase will make a noticeable difference. We look forward to their efforts to help fill Lakefront Arena and Maestri Field with enthusiastic Privateer fans.”
“There is a lot of excitement around NOLA’s team under the leadership of Tim Duncan. This is one of the best times to be a Privateer” said Tony Garrett, Senior Vice President of Fan Relationship Management. “We are proud to partner with the University of New Orleans and are energized to take their ticket marketing, sales, service, and development efforts to new heights.”
The Privateers represent Aspire’s second partner in the Southland Conference, joining Lamar University. Vince Granito, formerly Associate Athletic Director for Corporate Sponsorship internally at UNO, will oversee the FRMC operation for Aspire.

Leona Marketing assisted in the partnership. 

“Leona Marketing was a tremendous partner in helping us navigate the world of third party relationships,” said Tim Duncan, Director of Athletics. “Dan Gale and Brett Jones are experts in the revenue generation space and provided guidance, enabling us to create the best structure to support the future growth for New Orleans Athletics”

About the University of New Orleans Athletics
Opened in 1958 and located in the heart of New Orleans, Louisiana, UNO sponsors 14 NCAA Division I teams that compete in the Southland Conference. The Privateers men’s basketball team won both the Southland regular season and conference tournament championships in 2016-2017 and have competed in the NCAA tournament five times, and the women’s basketball is coming off its best season in 22 years. The baseball team also appeared in two College World Series and has had 91 MLB Draft Picks.
About the Aspire Group
The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.
Contact Info
For inquiries, contact A.J. Smith at 404-389-9100 or

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