Maryland Athletics and The Aspire Group Extend Partnership Past 10 Year Mark

November 30, 2020

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ATLANTA, GA – The University of Maryland Athletics Department and The Aspire Sport Marketing Group have agreed to extend their outsourced ticket sales and service contract. As part of the partnership extension, Aspire’s sales and service staff will increase their involvement with Maryland’s fundraising arm, The Terrapin Club, driving athletic development for years to come.

“Since the beginning of our partnership nearly 10 years ago, Aspire has done a tremendous job for Maryland Athletics,” states Associate AD – Annual Giving/Ticket Operations Matt Monroe. “Their service model of building relationships is highly regarded in our industry and has been well received by our fans. Adding development and fundraising responsibilities is a natural next step in our partnership and it aligns well the core values of One Maryland.”

“As one of our original FRMC partners, we are honored to extend our partnership with Maryland into its second decade,” says Bill Fagan, The Aspire Group CEO. “The Maryland Athletics Administration has entrusted us with servicing Terrapin fans and donors. We take great pride in this responsibility.”

Aspire’s Fan Relationship Management Center (FRMC) at the University of Maryland has been responsible for new and renewed ticket sales across all ticketed sports since 2011, driving more than $19.5M in total ticket revenue for the university since the partnership’s inception.

About University of Maryland Athletics

The University of Maryland, located in College Park, Maryland, is a Division I Institution that actively sponsors 20 varsity sports and competes in the Big Ten Conference. Maryland Terrapin programs have combined for a total of 36 NCAA national championships with the ‘Terps’ women’s lacrosse team contributing 14 in the past decade.

For more information about The University of Maryland’s Athletics Department visit:

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 260 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group

For inquiries, contact A.J. Smith at 404-389-9100 or

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