Loyola Marymount University & Aspire Finalize Multi-Year Extension

January 30, 2020

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ATLANTA, GA – Loyola Marymount University (LMU) and The Aspire Group have announced a multi-year contract extension. Since announcing their partnership in June of 2017, the LMU Fan Relationship Management Center (FRMC) has driven 20% growth in annual overall athletic ticket revenue and more than doubled group sale revenue for Men’s Basketball.

“The Aspire Group has done a fantastic job of increasing our ticket revenue and adding a level of professionalism,” said Craig Pintens, LMU Athletic Director, “They are strong advocates for the fan experience and assist us in maintaining fan relationships. We look forward to working with them going forward.”

In response to the extension, Kyle Knickerbocker, Manager of Sales & Service at Aspire’s LMU FRMC stated, “We are excited to continue our partnership with LMU Athletics. It has been a great three years for Aspire in Los Angeles on one of the most beautiful campuses in the United States. We are grateful to Craig Pintens and his team for giving Aspire the opportunity to continue growing LMU’s fan base and providing exceptional customer service to the LMU community”

Aspire continues a tradition of success in Los Angeles. Aspire currently serves five universities in the area including Long Beach State University (Big West) and four West Coast Conference (WCC) schools: Loyola Marymount University, Santa Clara, Portland, and Pepperdine. Aspire has also previously partnered with the LA Chargers.

About Loyola Marymount University

Loyola Marymount University, founded in 1911, is a comprehensive university in the mainstream of American Catholic higher education. Located on the west side of Los Angeles overlooking the Pacific, LMU features a Division I athletics program that supports 22 varsity sports, competing in the West Coast Conference, Western Water Polo Association (MWP), Golden Coast Conference (WWP) and Pacific Collegiate Swim Conference (swim). Over the past two decades our Lions have claimed 36 of their overall 49 conference championships, and 48 of their 70 NCAA postseason appearances. Many LMU student-athletes have advanced to the next level in their respective sports by competing in professional leagues and the Olympics. Since Aspire first partnered with LMU in 2017, the Lions have made postseason tournaments in men’s basketball, women’s basketball, men’s soccer, volleyball, baseball, and softball.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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