Liberty & Aspire Extend Longest Standing Licensed Partnership in College Athletics

May 8, 2020

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ATLANTA, GA – Liberty University Athletics and The Aspire Group have announced a multi-year extension to their successful, and unique, licensed partnership. In June 2017, Liberty became the first ever university to implement an outsourced licensed ticketing model, which grants the Flames athletic department access to all of Aspire’s Fan Relationship Management “Next-Practices”, sales and service training, and the full suite of strategic consulting & research (SC&R) services.

Mike “Boz” Boswell, Aspire’s VP of Training, works with Liberty’s sales and service consultants to develop their skills across all ticketed events. Additionally, Aspire’s SC&R team works with Liberty to optimize fan engagement and revenue generation through customized surveys, pricing and packaging analytics, and strategy development.

“With the continued rapid growth of our department and our unprecedented success on the field, it is vital that Liberty Athletics continue to partner with cutting-edge companies like Aspire,” said Ian McCaw, Liberty University Director of Athletics. “The first three years of our partnership with the Aspire Group have not only led to unparalleled growth in our ticket sales but have provided Flames Nation with the best customer service in collegiate athletics.”

In reference to the recent partnership extension Mike Boswell said, “The Aspire Group is thrilled to continue its work as a trusted consultant to Liberty Athletics. Aspire will be utilizing primary price sensitivity surveys and past experiences with more than 200 partners across Power 5 and mid-major conferences as well as professional leagues to consult on a marketing strategy for the opening of Liberty’s new basketball arena. This is just one example of how Aspire’s 12 years of global leadership in outsourced sport and entertainment revenue enhancement uniquely position us to bring best-in-class solutions to Liberty University”

Liberty University is Aspire’s second partnership extension of 2020. The Aspire Group is excited to continue building upon its relationship with Liberty University for years to come.

About Liberty University

Liberty University is located in Lynchburg, Virginia and sponsors 20 Division 1 athletic programs who compete in the Atlantic Sun Conference. Prior to joining the ASUN Conference in 2018, Liberty claimed the Big South’s Sasser Cup Trophy, awarded annually to the most successful athletics department in the conference, a league-record 14 times. In all, Liberty has captured more than 140 conference titles and remains committed to both academic excellence and Training Champions for Christ.

For more information about Liberty University Athletics Department visit:

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 12 years, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit: and follow us on Twitter @theaspire_group.

For inquiries, contact A.J. Smith at 404-389-9100 or

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