Kansas Jayhawks and Aspire Extend Longstanding Partnership

February 1, 2022

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ATLANTA, GA – Kansas Athletics and The Aspire Group have announced a multi-year extension to their ticketing and donation partnership. This extension marks the third renewal of Aspire’s on-site Fan Relationship Management Center (FRMC), and pushes the partnership towards the decade mark.

Since first arriving on the KU campus in 2014, Aspire has been instrumental in generating significant additional ticket and donation revenue for the Jayhawks. Aspire’s current Lawrence-based FRMC staff have over three decades of combined sales and service experience and will continue selling and servicing fans across all of KU’s ticketed sports, while also soliciting donations to the Williams Education Fund.

“We are pleased to extend our partnership with The Aspire Group,” said Kansas Director of Athletics Travis Goff. “Bernie, a Jayhawk himself, and his leadership team have been tremendous partners and have demonstrated their dedication and commitment to Kansas Athletics and our fans. Moreover, the staff here in Lawrence have been instrumental members of the Kansas community and we are thankful for their impactful contributions. We are looking forward to collectively identifying opportunities that enhance our season ticket member and donor customer service experience for years to come.”

In response to the extension, Aspire’s Chairman and Founder, Bernie Mullin stated, “We are thrilled to have our partnership with KU extended again, for the third time now. This renewal is particularly gratifying for me as a Jayhawk alum, but the real credit must go to our leader on campus, Charlie Arviso, and his amazing staff in Allen Fieldhouse. They have performed at an exemplary level since day one in Lawrence. Their season ticket holder service is illustrated by exceptionally high retention levels and they have consistently grown new ticket and donation revenue despite the challenges of COVID.”

Aspire is excited for the coming years in Lawrence, and looks forward to increasing revenue generation alongside their true partners at KU.

About The Aspire Group

The Aspire Group is an award-winning sports and entertainment marketing firm that is globally recognized for innovative ticket and sponsorship sales, consulting, and research services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past twelve years, more than 280 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of marketing, strategic consulting, and research services and best-in-industry fan relationship management.

For more information about The Aspire Group visit us here and follow us on Twitter @theaspire_group

For inquiries and more information on how Aspire can provide support to your Athletic Department, contact A.J. Smith at

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