Hound TALINT and The Aspire Group Team Up to Disrupt Sport Talent Acquisition

June 4, 2020

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ATLANTA, GA – Hound TALINT, a talent intelligence pioneer in decision science, and The Aspire Group have inked a consulting and partnership agreement. Aspire will be deeply involved with Hound TALINT, Baker Street Scientific’s sport talent acquisition and analytics platform, to help the new brand introduce their next-gen IP into the fast-paced world of professional and collegiate sports. Aspire will assist Hound TALINT in creating a go-to-market strategy, lead list, and product suite revolving around the company’s predictive modeler that will bring clarity and consensus to users in the professional and college athletics space and enable data-driven decisions around draft days, recruitment, coaching assignments, and more.

“Front-line scouts know talent when they see it; however, communicating that instinct can be difficult…until now. Hound TALINT has big plans to disrupt the talent assessment status quo and with Aspire as a strategic partner we’re absolutely going to do it,” said Dr. Tim Naddy, BakerSCI Founder and Chairman. “Aspire’s success, reach, and reputation within the Sport community is second to none, so it’s easy to say that we are energized by their decision to come alongside us to show us the proverbial ropes. The expertise and experience Dr. Mullin and his team bring to this effort will be integral to Hound TALINT’s timely entrance and ultimate acceptance into the sport industry worldwide.”

“We are honored to partner with BakerSCI, one of our nation’s best-kept secrets in the world of big data and intelligent decisioning who provide critical insights to our national security leaders on the very issues most vital to business, economy, and humanity. We are especially excited to partner with their sports brand, Hound TALINT, in providing marketing, sales, and service support in this new niche of talent intelligence as they seek to upend the sport and entertainment industry,” said Aspire’s Founder and Chairman, Bernie Mullin, “TALINT uses a proprietary decision science process along with interactive visual modelers to ensure that everyone in an organization’s talent acquisition chain works collaboratively in selecting, developing, and retaining championship quality talent for the purpose of dominating their competition.”

Bernie Mullin, and Director of Strategy, Analytics, and Marketing, Jack Luce, will lead the engagement alongside Michael Edmeades, an advertising and marketing leader with over four decades of agency experience and a background in big data entrepreneurship. The Aspire Group is eager to bring Hound TALINT’s unparalleled technology and solutions to key decision-makers across the sport and entertainment landscape.

About Baker Street Scientific and Hound TALINT

Baker Street Scientific is a data company that provides actionable intelligence to myriad commercial and government clients. Hound TALINT is their flagship brand that uses proprietary next-gen decision science to make complex personnel decisions easy. Leveraging the expertise of the entire Talent Acquisition ChainTM, TALINT’s process allows properties to collaboratively integrate quantitative and qualitative performance metrics in an interactive, visual modeler clearly demonstrating the best organizational fit for staff selection, development, and retention.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance, and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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