Historic Penn Relays Partners with The Aspire Group for 121st Track and Field Competition

March 27, 2015

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Starting March 2nd, The Aspire Group began an eight-week remote ticket sales campaign out of their USA National Sales Center for the Penn Relays – the nation’s oldest track and field event which is taking place April 23 – 25 at the University of Pennsylvania’s Franklin Field.

Tickets for the oldest and largest track and field competition in the United States will be sold by three Aspire sales consultants, equipped with the highest quality ticket sales training in the sport and entertainment industry.

“While their proven sales results speak for themselves, we wanted to partner with The Aspire Group for the exemplary customer service that they can provide to our fans. Every year, the Penn Relays get better and better. We are looking forward to The Aspire Group helping us to continue this forward momentum,” said Dave Johnson, Director of The Penn Relays.

The Aspire Group has a close connection to this event having had two employees participate in the event. Bill Duffy, COO, ran in the Penn Relays during his time at Princeton and more recently Alan Pandiani, Manager of Client Partner Development, ran during his collegiate career at Providence College.

“Having participated in this event in my collegiate career at Providence College, I can personally say this was one of my most memorable experiences in sports. Outside of the Olympic Games, this is truly the pinnacle of the sport in terms of atmosphere, tradition, and competition. I couldn’t be more proud to have our company supporting this historic event, and we intend to deliver tremendous results,” stated Alan Pandiani, Aspire’s Manager of Client Partner Development.

About Penn Relays

First run in 1895, The Penn Relays is the oldest and largest track and field event in the United States. Contested every year during the last weekend of April, the Relays bring in over 20,000 competitors from around the globe to compete in front of over 110,000 fans during the three days of the carnival. Over 250 individuals who have competed in The Penn Relays have gone on to win Olympic Gold medals during their careers.

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About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm that specializes in enhancing every stream of revenue and building lifelong fans for our clients through superb fan engagement and service. The Aspire Group currently works with client partners in North America, Europe and Australia providing ongoing strategic and implementation support in ticketing, consulting, research, marketing enhancement, and sport investment optimization. The Aspire Group has become the global leader in outsourced revenue enhancement with over 130 sports and entertainment properties who have trusted Aspire to drive revenue, attendance and enterprise value.

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