Georgia Tech Athletics sign multi-year extension with Aspire

February 6, 2018

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ATLANTA, GA – The Aspire Sport Marketing Group and the Georgia Tech Athletic Association (GTAA) announced a multi-year extension for its outsourced ticket sales and service contract. The Georgia Tech extension marks its fourth renewal since 2009 when it became the first outsourced ticket sales operation in collegiate athletics and Aspire’s first Fan Relationship Management Center (FRMC).

Aspire is responsible for new sales and retention for football and men’s basketball and provides supplementary support across all other ticketed sports. Additionally, beginning in 2017, Aspire also assists with recruitment and retention of donors to the Alexander-Tharpe Fund, the GTAA’s primary fundraising arm.

“I’m thrilled that we are extending our longstanding partnership with Aspire,” Georgia Tech director of athletics Todd Stansbury said. “For nearly a decade, Aspire has been an integral part of our goal to provide first-class customer service to our ticket buyers. As we continue to integrate our ticket and donor operations, we’re appreciative and excited that Aspire is also now a part of our efforts to serve those who wish to support Georgia Tech athletics through the A-T Fund.”

In 2017, the Georgia Tech FRMC broke the football single season and overall GTAA revenue records and achieved retention rates of 92.5% and 94% for football and men’s basketball, respectively.

“Over the past decade, Aspire and Georgia Tech have become interconnected.  We are thankful to the Yellow Jackets administration for their continued faith in Aspire for delivering ‘next practices’ in ticket marketing, sales and service, paired with industry-leading strategic consulting and research services,” said Bill Fagan Chief Operating Officer. “We look forward to supporting Georgia Tech’s innovation focus while fostering an environment which makes The Flats the most fan-friendly environment in Atlanta thanks to the personal touch our sales and service team provides every day.”

Georgia Tech was one of the 12 renewed contracts for Aspire in 2017.


About Georgia Tech Athletics

With 400-plus student-athletes across 17 varsity sports, Georgia Tech competes at the highest level of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Conference (ACC), while developing the young people who will change the world. Georgia Tech has long been a leader in innovation in college athletics with the NCAA CHAMPS/Life Skills Program (known as the Total Person Program at GT), commitments to athletics scholarships until a student-athlete graduates and the use of virtual reality in recruiting among the many concepts that originated on The Flats. The Yellow Jackets have won five national championships during their illustrious history (four in football – 1917, 1928, 1952 and 1990; one in women’s tennis – 2007), appeared in two Final Fours in men’s basketball (1990 and 2004) and three College World Series in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 83 Academic All-Americans. For the latest on the Georgia Tech Yellow Jackets, follow us on Twitter, Facebook and Instagram (@GTAthletics) or visit us at


About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specializing in driving revenues, attendance and fan engagement through industry-leading ticket marketing, sales and customer service. Aspire created the outsourced ticketing niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 200 collegiate and professional properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and best-in-industry fan relationship management. For more information, visit

For inquiries, contact A.J. Smith at 404-389-9100 or

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