Drake University Partners with Aspire for Ticket Sales Support

August 21, 2019

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ATLANTA, GA – The Drake University Department of Athletics (DU) has announced a multi-year ticket marketing, sales and service partnership with The Aspire Sport Marketing Group. The on-campus Drake Fan Relationship Management Center (FRMC) will be responsible for new sales, renewals and the generation of new charitable donations to the Bulldog Club.

“We are excited to welcome The Aspire Group to our campus as Aspire’s reputation for increasing attendance and providing excellent customer service will benefit our department as well as our current and future fans,” said Director of Athletics Brian Hardin.  “As we continue to reaffirm ourselves as Des Moines’ Hometown Team, partnering with Aspire will help us identify new fans to bring to our venues which, in turn, will enhance the experience for our student-athletes and very loyal fan base.”

“We are excited to have the Drake Bulldogs join the Aspire family and partner with Brian Hardin and his team,” said A.J. Smith, Vice President, Client Partner Development. “Elite athletes from across the country visit campus each spring for the Drake Relays and we look forward to providing that same premier level of support and customer service for Bulldog fans with our fan-centric approach.”   

The Bulldogs are Aspire’s 46th active FRMC and the second in Iowa joining the University of Northern Iowa. Regional Director Chad Cardinal, who also oversees the UNI FRMC, will act as the liaison between Aspire and Drake.

About Drake University Athletics

Drake University Department of Athletics, located in Des Moines, Iowa, is a Division I Institution. Drake University actively sponsors 18 men’s and women’s teams. Bulldog teams have won 59 Missouri Valley Conference championships, including the men’s and women’s basketball titles. In 2001, Drake also became the 18th school in NCAA FCS history to achieve 500 or more victories in football. Every April since 1910, Drake hosts the Drake Relays, one of the world’s largest track and field events.

About The Aspire Group

The Aspire Group is a sports and entertainment marketing firm that is globally recognized for innovative consulting, research, and ticket sales services. Aspire created the outsourced ticket sales niche, revolutionizing intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past decade, more than 230 collegiate and professional sports properties have trusted Aspire to drive revenue, attendance and enterprise-value growth through the combination of strategic consulting and research services and best-in-industry fan relationship management.

For inquiries, contact A.J. Smith at 404-389-9100 or

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